no shit

McGraw-Hill
2008
Building Information Modeling (BIM): Transforming Design and Construction to Achieve Greater Industry Productivity

2
Definition-BIM
BIM is “The process of creating and using digital models for design, construction and/or operations of projects.”

21
“For decades, aerospace, automotive and shipbuilding companies have designed their complex products virtually, working closely with their suppliers, and used the models to drive their fabrication equipment. In effect they build the product twice, once virtually to ensure optimization, then physically in exact compliance with the model, at a high level of quality and production efficiency, in safe clean conditions with a skilled and well-trained workforce. This has contributed enormously to improved productivity, safety and product quality in those industries.”
“The Key Concepts of BIM
Most of the important benefits of BIM can be tied to three fundamental concepts:

  1. Database Instead of Drawings
  2. Distributed Model
  3. Tools + Process = Value of BIM”

22
I would call it the increasing level of use of BIM. It starts with a simple model, goes on to a model in time (the virtual construction process of a building), adds project management, then links costs to to those project elements, allows photo realistic illustrations, and provides a model the owner can use for maintenance purposes.

  • “Design models – architectural, structural, MEP and site/civil
  • Construction model – breaking the design models down into construction sequences
  • Schedule (4D) model – linking the work breakdown structure to project elements in the model
  • Cost (5D) model – linking costs to project elements in the model
  • Fabrication model – replacing traditional shop drawings and driving fabrication equipment
  • Operations model – for turnover to the owner”

24
“Although it can be said that we are still in the “wonder years” of this industry transformation, one thing is clear, we are not going back.”

Askwith, Ivan
Gray, Jonathan
2008
Transmedia Storytelling and Media Franchises
in Andersen, R et al ~ Battleground: The Media

Mentions “storyworld” on page 521.
References offer some texts I can quote for:

  • Dawson’s Creek
  • Babylon 5
  • Twin Peak

519
Definition-transmedia:
Definition-transmedia storytelling:
“Taken by itself, the term “transmedia” simply describes the process of content moving or expanding from one medium into another. As such, transmediation can describe practices ranging from adaptation (e.g., turning a novel into a film) to merchandising (e.g., creating action figures in the likeness of film characters). However, the notion of transmedia storytelling is more specific, and is used to describe the process of further developing a coherent narrative (or elaborating a narrative universe) by distributing related story components across multiple media platforms.”

520
“While most major media franchises of the 1980s expanded to include both licensed merchandise (toys, clothing, breakfast cereal) and transmedia components (films, television series, video games, comic books), many of the most popular franchises were actually financed and launched by merchandisers to help sell their products.”

521
“are these transmedia extensions being developed primarily to tell better stories, or to generate higher profits?”
“Meanwhile, each “platform” serves as an advertisement for the others, and hence for the whole, thereby allowing media corporations to make money from their advertisements.”

521f
“The most significant shift toward horizontal integration and media franchising came in the 1930s, when Walt Disney introduced a new business model that he described as total merchandising. Under this model, all Disney products served dual purposes: branded merchandise, television shows, animated movies, and amusement park rides all simultaneously functioned as entertainment and as advertisements for every other Disney product. Disney’s characters were not the first to be featured on merchandise or appear in multiple media, but they were almost certainly the first characters designed to serve as entertainment “brands.”

522
Description of The Lost Experience.

523
“The 1980s, in particular, brought an explosion of youth- focused media franchises. Countless film, television, and comic book characters were introduced (or reintroduced) as transmedia franchises, complete with comic books, multiple cinematic releases, animated television series, and a wide range of toys and branded merchandise. In fact, during the 1980s, many of the most popular entertainment franchises were launched not by media companies, but by merchandisers and toy manufacturers looking to build audiences (and markets) for their properties (see “1980s Media Franchises” sidebar).”
“But while branded bed linens, breakfast cereals, and soft drinks encourage children to consume products, it is important to recognize that toys, games, and many other franchise products can enable children to interact with, and take control of, a franchise’s stories, themes, and characters.”

524
“These [The Matrix'] problems indicate the degree to which transmedia stories must now carefully balance some viewer’s desires to dig deeper into the story world with other viewers’ desire not to feel left out.” -> You could simply ignore the casuals, but then you won’t get their money!

525
“From this framework, we might then understand today’s expansion of storytelling across media as providing greater opportunities for involvement, and as representing development in narrative form and technique, not just an explosion in cross-media promotion.”

526
“One of the clear signs that transmedia storytelling might be developing new ways to tell stories, and not just new platforms from which to reap profits, is that many writers and directors are becoming intimately involved in the transmedia proliferation of their products.” mentions Simpsons, Matrix, Lost as examples.
“as many transmedia tales have also been synergistic goldmines for their corporate parents, often the economics of the media industries have encouraged media corporations to vigorously pursue and solicit projects that can cross various media. Concerns regarding the hidden persuasions of product placement and the monopolistic tendencies of synergy continue to exist, but they are now being accompanied by some writers’ and consumers’ excitement at the prospect of yet more developed story worlds.”

Magretta, Joan
2002
Why Business Models Matter

She says: business model = story. Is this the same thing as the “Why? of business” like in that TEDx talk?

86f
“A good business model remains essential to every successful organization, whether it’s a new venture or an established player.”

87
Definition-business model:
They [business models] are, at heart, stories-stories that explain how enterprises work. A good business model answers Peter Drucker’s age-old questions: Who is the customer? And what does the customer value? It also answers the fundamental questions every manager must ask: How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?”

88
a successful business model represents a better way than the existing alternatives. It may offer more value to a discrete group of customers. Or it may completely replace the old way of doing things and become the standard for the next generation of entrepreneurs to beat.”
“Creating a business model is, then, a lot like writing a new story. At some level, all new stories are variations on old ones, reworkings of the universal themes underlying all human experience. Similarly, all new business models are variations on the generic value chain underlying all businesses.”

89
“This was something new. Before the personal com­puter changed the nature of business planning, most successful business models, like Fargo’s, were created more by accident than by design and forethought. The business model became clear only after the fact. By en­abling companies to tie their marketplace insights much more tightly to the resulting economics-to link their assumptions about how people would behave to the num­bers of a pro forma P&L­ spreadsheets made it possible to model businesses be­fore they were launched.

90
“Profits are important not only for their own sake but also because they tell you whether your model is working.” -> and which part of it is working.
“Business modeling is, in this sense, the managerial equivalent of the scientific method – you start with a hypothesis, which you then test in action and revise when necessary.”
“When business models don’t work, it’s because they fail either the narrative test (the story doesn’t make sense) or the numbers test (the P&L doesn’t add up).” -> story here means what you do and how.
“Ultimately, models like these fail because they are built on faulty as­sumptions about customer behavior. They are solutions in search of a problem.” -> I think she mentions 1990s interactive TV.

91
“Every viable organization is built on a sound business model, whether or not its founders or its managers con­ceive of what they do in those terms.”
Definition-business strategy:
“Business models describe, as a system, how the pieces of a business fit to­gether. But they don’t factor in one critical dimension of performance: competition. Sooner or later-and it is usu­ally sooner-every enterprise runs into competitors. Deal­ing with that reality is strategy’s job.”
“When you cut away the jargon, that’s what strategy is all about – how you are going to do better by being different.”

92
“When a new model changes the economics of an industry and is difficult to replicate, it can by itself create a strong competitive advantage.”
-> Dell:
copy it -> die (“If Dell’s rivals tried to sell direct, they would disrupt their existing distribution channels and alienate the resellers on whom they relied.”)
don’t copy it -> die (if they didn’t copy Dell, they would have to pay all the middle men and their profit margin would shrink and it would become impossible to ever catch up with Dell)
“It’s true that any attempt to draw sharp bound­aries around abstract terms involves some arbitrary choices. But unless we’re willing to draw the line some­ where, these concepts will remain confusing and difficult to use. Definition brings clarity. And when it comes to concepts that are so fundamental to performance, no or­ganization can afford fuzzy thinking.” -> This is what I’m doing with EA!!!

Paley, Nina
2009
DIY Days Philadelphia 2009

Gives details about her income from Sita Sings the Blues. She is convinced she’s making more money using Creative Commons than if she had restricted Copyright.

She paid USD50,000 for the music rights. And she has nearly recuperated these costs.

Bentley, Alex
Earls, Mark
2008
Forget influentials, herd-like copying is how brands spread

They argue that marketing has to be remodelled entirely:

  1. Pull not push: Don’t try to push people into doing something, but encourage/strengthen already existing natural pull mechanisms that spread ideas and behaviour.
  2. Understanding the tides: Understand what’s going on and go with the flow, don’t try to work against it.
  3. Understanding the landscape: Understand who you’re dealing with, who do you want to address?
  4. Lighting lots of fires: You can’t do only one thing and expect it to be the right one, do many things and hope one or more will work out.

Shirky, Clay
2010
The Collapse of Complex Business Models (18.04.2010)

Societies and business models get more and more complex until (because of the law of diminishing returns) any added complexity causes pure costs (and no benefits). Such complex models can’t become less complex even if they wanted to. They have to collapse.
Examples: Romans, Mayans, ATT, and now TV executives.

Weiler, Lance
The Evolution of Storytelling
2009
Power To The Pixel

“When I think about these [story/media] outlets, I think about them in terms of like OK if they have the individual arc and then I have the overall arc in the full story, and it becomes about how I pace it, how I get it to an audience, and how I have them interact with it.”

Definition “story architecture”:
“Story architecture to me is kind of the idea of what effectively is a kind of fluidness of creative, technology in terms of how you actually deliver these things, how do you scale them, how do you get them to these various outlets. How do you make it an experience that somebody is going to be engaged by and want to continue to you know hopefully tell somebody else about. And then, you know, business. The last part is kind of entrepreneurial, you know, how do you actually derive your revenue streams from this. How do you actually look at it in a meaningful way, so it is ?impactful? [5:26 min] for yourself.”

“Once you have the data, and it is the future of everything, you know, if we look and we say search was the future, you know, a number of years back, it really is about discovery, it really is about filtering. And a lot of this discussion throughout the day, throughout this whole thing, you know, this conference, is going to be about how do people discover and find you in a world that is swelling with content.”

“What is interesting is, like, normally we started with like a three act structure in a screenplay. In the case of some of the work we have been developing it starts with the build of a universe, bible, game bible, show bible, where we kind of go through and define the world, define the interactions, define the characters, define the rules, and then from there it becomes this amazing kind of depth of information where you know more about the subject than you ever did before.”

Dopfer, Kurt
Potts, Jason
2008
The General Theory of Economic Evolution

xii
“That is our general theory, namely that the analysis of rules is the explanatory basis of the nature and the causes of wealth in consequence of the coordination of rules, and that economic evolution in rules is the explanatory basis of how this wealth changes.”

xiii
“both behaviors and technologies co-evolve and mutually adapt to each other, a process that invariably results in both micro and macro structural change.”
Definition: “Our general theory of economic evolution is therefore intended as an integrated generic framework to define the rules of an economic system, how they are coordinated, and the causes and consequences of their change.”

xv
Knowledge builds knowledge, and the consequence is economic evolution, both as an extent structure of knowledge and as a historical trajectory of knowledge.”
” We require micro analysis to study how individual carriers originate, adopt and retain novel rules, and to analyze the change in micro structure that results. We require meso analysis to study how populations of rules change and the transformations in industries, markets and institutions that result. We require macro analysis to study how meso units themselves are coordinated into a macro whole and the historical logic of growth and development as sequences of macro trajectories.”

1
Definition “economics”:
“evolutionary economics is best defined by what it is not – i.e. it is not a mechanistic analysis of economic coordination and change. It is not the study of the consequence of things already known, nor of their exogenous disturbance.”

2
Definition “economy”:
An economy can be defined “as a complex open system, or more specifically, as a non-linear, quasi-entropic, differentially replicative, partially stochastic, non-integral, non-computable, non-equilibrium, boundedly rational, learning focussed, behaviourally conditioned, self-organizational, strategically interactive, path-dependant, environmentally composed, institutionally structured, co-evolutionary, discovery-based, enterprise driven, technology and resource dependant, topologically complex adaptive ongoing process of variation, selection and replication in the growth of knowledge.”

3
“The complete axiomatics of evolutionary realism can be summarized as follows:

    Axiom 1: All existences are matter-energy actualizations of ideas
    Axiom 2: All existences associate
    Axiom 3: All existences are processes”

4
“Evolutionary reality is composed of populations [axiom 1] and structures [axiom 2] of idea-actualizations (i.e. process-structures) that change with time [axiom 3].”
“Economic evolution is therefore not ‘just a metaphor’ from biological evolution. Rather both economic and biological evolution, along with all other evolutionary subject domains, share common properties represented by the three axioms of evolutionary realism.

5
Definition “evolution”, “economic evolution”, “subject”, and “object”:
“Evolution is the process of the adoption and embodiment of ideas into new carriers and in economic evolution that carrier is primarily the human mind.”
Subjects are “processes that centre about the human mind”.
Objects are “processes that relate to the external environment of things”.

“Subjects are not objects because objects have no mind, and, therefore, play only a secondary role in the process of economic evolution.” Capital is way less important than humans/knowledge.

6
“The human mind is [...] the seat of economic evolution.”

8

“Economic evolution is the co-evolution of subject and object rules. [...] Economic evolution is therefore a complex generic process at the nexus of subjects and objects. This makes an obvious difference between, for example: (a) engineering, which is the pure study of technological rules; (b) sociology, which is the pure study of social rules; (c) ethology, anthropology or behavioural psychology, which is the study of behavioural rules; and (d) cognitive psychology or neuroscience, which is the study of cognitive rules. Economics is the study of subject and object rule co-evolution, and therefore involves (at least) all of these.”

9

10

11
“All rules have carriers in the same way that all existences are composed of an idea and a matter-energy actualization of that idea. Carriers and operations are the material reality of a rule.”
“Schumpeterian economists ever since [Schumpeter] have centred their analysis about trajectories, and in particular technological trajectories.” Very good references!

12
“a rule process in three distinct phases:

    Phase 1: Origination of a novel rule
    Phase 2: Adoption of that rule into a population of carriers
    Phase 3: Retention of that rule in a population of carriers”

“A trajectory is the process by which a novel rule is originated, adopted and retained in a carrier population, such that it eventually becomes coordinated in the economic system resulting in a new economic order.”
“The population sum of micro trajectories for a single rule through time is a meso trajectory, and a meso trajectory is the basic dynamical unit (i.e. process) of economic evolution.”

13
“[Evolutionary economics] shares with biology the fundamental ontological premise that it is ideas (or rules in analytic language) that evolve. But in economic evolution, these rules are generic in that they are created by the human mind, and neither the product of genetics or any other exogenous factor. For this reason, evolutionary economists emphasise that the locus of the wealth of nations is the human mind and its propensity to originate, adopt and retain new ideas.”
‘Idea’ in analytic language: ‘rule’.
‘Actualization’ in analytic language: ‘carrier’.

14
“economic evolution is both a self-organizing and creative-destructive process of a novel rule trajectory.”

16
“The fundamental questions in economics are not, in this view, the problems of choice in markets or efficiency in firms, but rather the coordination of the whole economy and how this changes.”
“So although we maintain that evolutionary economics is ultimately for macro analysis, we allow that the definition of macro may be scalable to ‘macro units’ smaller than the whole economy.
We call this partial evolutionary economic analysis [...].”

21-24
Meso must be at the centre of evolutionary economics.
There is no direct relationship between micro and macro.
There is a relationship between micro and meso, and meso and macro. (see p26)
Therfore evolutionary economics needs a double methodology: methodological individualism for micro-meso, and methodological pluralism for meso-macro.

24
“Indeed, the global macroeconomy is quite possibly the most complex system in the known universe, and certainly at least as complex as the human brain or the global ecosystem. Yet although no neuroscientist would describe the mind as a simple neuron- to-behaviour aggregation, and no ecologist would describe the ecosystem as a simple gene-to-ecosystem aggregation, the current mainstream paradigm of economic analysis is analogously that, namely the supposition that micro operations sum to aggregate economy.”

25
“The reason these otherwise naturally meso concepts have remained static and exogenous − even when it is observationally unambiguous that markets change, that industries change, and that technologies change, and moreover that the most immediate and pressing economic problems that agents face is in dealing with such change − is that the aggregate logic of the micro-macro framework cannot have it otherwise. It is the theory not the reality that is wrong.
“As every entrepreneur and World Bank economist knows, it is ultimately the analysis of the problems of change that reveal the qualities of a good framework. The micro meso macro framework is, we argue, geared precisely toward the analysis of such change.”
“Evolutionary micro analysis, then, is the study of individual rules, carriers or systems that compose a meso unit. And evolutionary macro analysis is the study of coordination and change in the structure of all meso units as a whole.”

26
There are two foci of evolutionary economics: “a micro–meso focus about agent carriers and rules; and a meso–macro focus about rule populations.”

29
Definition “Homo Sapiens Oeconomicus”:
“Homo Sapiens Oeconomicus is generic man. It differs from the classical notion of Homo Oeconomicus in the sense that it explicitly recognises the element of Homo Sapiens, namely the ‘wise man’, and not just as a tool-making and tool- using animal, but as a rule-making and rule-using animal that experiences generic change. Homo Sapiens is capable of knowledge, and Homo Oeconomicus is capable of economic operations. Homo Sapiens Oeconomicus is capable of new knowledge for new operations and, therefore, is the carrier of economic evolution.”

30
“The uniqueness of Homo Sapiens Oeconomicus lies in these higher order abilities as manifest in the creation of 2nd order rules for changing and developing 1st order rules. The creation and transmission of these “generic rules” is the basis of what we call culture, a point that resonates across the social sciences, but it is also the foundation of economic analysis from the evolutionary perspective.”

31
“We now effortlessly live in cold climates, hunt fish, and fly at night, and that has nothing to do with biological evolution of the human organism, but rather is a consequence of economic evolution in our ability to originate, adopt and retain knowledge. Economic man is a generic animal.
“The ideology of evolutionary economics, then, is neither the perfectibility of man or society imbued in the concepts of “rational man” or “socialist man”, but closer to the spirit of “renaissance” man with respect to the optimistic prospects of new knowledge and to the goodness and naturalness of both an open society and an open mind.”
Definition “agency”:
“The generic ability to use and adopt knowledge is not limited to agents however, but also extends to firms, organizations, households, networks, and other socially organized systems of agents, which we shall call agencies.”

32
“Technical change moves the economy, but so too does change in the rules that organize people. Evolution in social rules, including agencies, is also essential to economic evolution.” Sandberg was talking about the same when he said that technology changes faster than the consumers’ understanding of them.

33
Agencies organize agents into structures of knowledge that otherwise do not exist through
any aggregation of those agents
, but rather through the emergence of specific connections that yield generic value.”

36
“Economic evolution originates in a micro trajectory, as the process by which a micro unit acquires a new generic rule and thus changes its knowledge base.”

37
“In most cases, what is originated, adopted and retained is not a rule but a rule complex of subject and object rules.”
Definition “micro trajectory”:
“We define this process by which a micro unit becomes generically different as a three-phase structure – origination, adoption, retention – over two types of carriers – agents and agencies – in terms of three orders of rules – 0th, 1st, 2nd – and over four types of rules – CBST. This generic micro 3×2×3×4 space is analytically appropriate, we suggest, for the representation of any rule in any micro unit at any point in space and time in order to provide a useful micro foundation for meso and macro analysis of economic evolution.”

38
Definition “global/local generic novelty”:
“Global generic novelty is the first carrier of a novel generic rule. Local novelty is the first carrier of that in each new environment.”

41
Learning is adaptation to a world, whereas adoption is a generically marginal process that changes the world. Learning is a process of adaptation, but adoption is a marginal process of differentiation and progress. Learning stabilizes known advances, but adoption drives them. Adoption, not learning, is therefore the core mechanism of microeconomic evolution via generic change in micro units.”

42
“Rule adoption into an agent or agency is also conditional upon the ability of the carrier to cope with the uncertainty of the event, to manage the process of change and to finance the resource cost involved.”
“To adopt a new rule is to become generically different. And generic difference is the driver of economic evolution.”

47
There are four aspects of creative destruction:

  1. “A rule that cannot be generically communicated (i.e. encoded and decoded) is just a person with an idea; it is not entrepreneurship and it is not innovation.”
  2. “This will often mean that the entrepreneur makes two contributions: (1) the ‘discovery of the opportunity’, often in the form of a new technical rule or a new use of existing technical rule; and (2) the creation and organization of the necessary accompanying rules for thinking, behaviour and social organization to render the novel rule viable. This may involve campaigns of persuasion that endeavour to change other agents’ thinking and behaviour, the provision of organizational and financial structures to make these changes possible, and the creation of new market structures to facilitate these changes.”
  3. Natural (good) monopoly: “the entrepreneur [is] creating or opening up a new market about a new generic rule and then being the first to occupy it.”
  4. “meso 1 proceeds in a fog of uncertainty with the expectation of profit. [...] Expected profit is not a necessary incentive to undertake this endeavour, but it is often sufficient.”

49
“Meso 2 therefore begins with high uncertainty, but toward the end of the adoption process the cumulative effect of experience and experiment will have greatly reduced that uncertainty and knowledge of the rule will settle into understandings.”
Meso 2 / competitive enterprise “is a competitive process in the literal sense of a race in which no one knows who wins until the end, although with the twist that there is no end to the race, only participant or player exit. Meso 2 is the exhilarating phase of market capitalism at its best and at its worst, both creative and destructive and ordered and chaotic all at once, creating new solutions for some, and new problems for others. This is the normal run of generic competition and the cutting edge of economic evolution as ideas are tried and tested. Competitive enterprise is competition to innovate and therefore the powerhouse of economic evolution.”

50
“By meso 3, the rule has formed into an institution, such that the carrier population replicates and the structures it requires are maintained.”
“By meso 3, uncertainty has been transformed into risk and generic profits have been extracted. The size of the market is revealed and good strategies have been learnt. Prices will become stochastic as the information conveyed by them is fully expropriated.11 Stable patterns of activity will predominate and transactions costs will fall as risk premiums vanish and efficiencies of scale and scope are produced. Maintenance and service niches will open up, and expertise will be well-defined. Expectations about the rule will converge, and any environmental, cultural or political implications will become pronounced. The rule will become embedded in material artefacts and human behaviours. Cognitive and behavioural rules will normalize into habits and routines, and social and technical rules will become dominant and standard. Meso 3, as such, will begin to look a lot like the world that neoclassical economics describes. Yet the difference is that this world is explained in generic analysis whereas in neoclassical analysis it is simply assumed.”

55
“The meso unit in a market can be usefully further characterized by its generic scale and velocity. Some ideas are bigger than others, and some ideas happen faster than others.”

56
while technical rules may be fast and easy to adopt, new behavioural rules may take much longer, effectively slowing the entire process. A novel generic rule is adopted at the velocity of its slowest component, and so the complexity of a rule over the rule taxonomy will matter.”

59
“Entrepreneurship is most valuable in meso 1 and 2, but management is most valuable in meso 3.”
“Venture finance drives meso 1 and 2, but standard savings and investment drive meso 3.”

63
“Finance is an evolutionary enterprise that can only exist in the context of novel generic rules, and therefore in the face of uncertainty. Savings and investment are both generic and operational notions; but finance is a purely generic property, such that it has no role outside of an evolving economy and, in turn, no meso trajectory can happen without finance of some kind or other.”

67

68
“At the deep level, macro 1 involves the de-coordination of the extant logic of rule associations due to the new rule upsetting existing structures of what was known to be feasible, true or reasonable. The conventional response is at first to deny or attack it, then to adapt to it through awkward adjustments of position, then finally to assert that that was what was believed all along.” That’s what Hollywood has always been doing, see VHS and the Boston Strangler for example.

69
“Macro 2 changes things: it changes what people think and do, and also the systems they form.”

70
“The state of macro 3 is the state of macro order, a process that is both ever-embedding knowledge and ever-regenerating those rules so as to retain and maintain the coordination of the once-novel generic rule within a new macro order. By macro 3, the meso rule is embedded into the macro order at all levels and it is at this stage that the broader implications of the rule play out.”

76
“Phase 3 of a cluster is the ongoing retention and stabilisation of the operations of the cluster. The two extreme states of this are, first, that the entire cluster will be absorbed into a very large firm in order to internalise all the connections between the constituent rules and hence to more efficiently control or exploit them. And second, that the entire cluster may become controlled by government through regulation, planning, sponsorship, or direct ownership. This may then further be tied to policies relating to regional development, innovation, education, infrastructure and trade. Actual outcomes will invariably fall somewhere between these states, with some mix of private and public provision of connections.”

77
“We defined a macro trajectory as the effect of a meso trajectory on the system of all other rules. This was then analytically represented as a three phase process of decoordination, recoordination and ongoing macro coordination of both the deep generic order and the surface generic equilibrium. We examined the ways in which coordination failure can occur at each of these phases as a failure of rules or populations to connect. And we then further developed this to consider the co-evolution of systems of meso rules explicitly in terms of emergent clusters of meso units and trajectories. Overall, we sought to unpack the complexity of generic coordination in an open evolving economic system in consequence of a meso-macro trajectory.
We have argued in this chapter that economic evolution is a process of change and recoordination. A meso trajectory is the driving process of change, but a macro trajectory is the process of decoordination and recoordination that results. This process consists of a reconfiguration of the associations between rules (deep structure) and of the populations of carriers (surface structure).”

78
“The coordination of economic systems is a consequence of human cooperation and the imagination that sustains it. But the evolution of economic systems is a consequence of human imagination and the cooperation that sustains it. The macroeconomy can, therefore, only be understood as a co-evolutionary process.”

80
“Regime: Rule + Carrier population + Trajectory”

85
“Our theory of rules is as follows:

  • Rules are originated by human minds
  • There are two major classes of rule – subject and object
  • There are four minor classes of rule – cognitive, behavioural, social and technical
  • There are three orders of rules – 0th , 1st, 2nd
  • There are three phases to a rule trajectory – 1 2 3
  • Each rule can have many carriers – this is the rule population
  • There are two types of rule carrier – agents and agencies”

85f
“So far, then, we have built up a theory of economic evolution that begins with a novel idea in a single agent that then develops into a theory of the meso unit as the rule is adopted and retained by a population of carriers. Such a meso trajectory disturbs (i.e. decoordinates) the macro order and engenders a process of recoordination that over a macro trajectory results in a new macro order. This process occurs in parallel, as multiple meso trajectories unfold at once, and in series, as one meso trajectory leads to the next. These meso-macro processes are defined respectfully as the coevolution of many meso and the process of regime transitions from one trajectory to the next. And that, in abstract, is our theory of economic evolution.

86
The statement that there is currently no general theory of coordination will surely annoy just about everyone [...].”

93
“Homo Sapiens Oeconomicus does not just inhabit an environment and then adapt to it, as did Robinson Crusoe, but actively seeks to change that environment in order to
explore both its generic capabilities and its generic potential. Economic man has knowledge. But it is not the case that he will never be satisfied with that knowledge, but rather that he never can be, because other agents will create new ideas and those will, eventually, compete with everything he has. The solution therefore is to continually develop new knowledge.
The study of economic evolution is the study of this process, which we think can be analysed as a micro meso macro process.”
“economic systems evolve when a new idea creates a new environment that opens a path to create further new ideas.” (summary about Hayek)

94
“all policy is intervention into the economic order to promote welfare.”

95
“We may therefore distinguish three levels of generic policy as based about the three orders of rules: 0th order constitutional rules; 1st order operational rules; and 2nd order mechanism rules (see 1.4.2 above). Policy that seeks to effect coordination and change in constitutional rules is 0th order generic policy. Policy that seeks to effect coordination and change in operational rules is 1st order generic policy. And policy that seeks to effect coordination and change in mechanism rules is 2nd order generic policy.”

98
“Difference is the elemental driver of economic evolution, and societies that are tolerant of different ideas and rules carried by micro agents possess a necessary condition for economic evolution.”

99
“Open societies drive economic evolution through the creation of space for novelty and the possibility of micro units becoming generically different. Freedom is not therefore just a moral, civic or political quality, but also a fundamental economic quality in the possibility of opening the future to new generic potential. The value of freedom is the possibility of novelty, and the power of novel generic ideas is that they are what endogenous growth theorists call ‘nonrival’, i.e. they can be adopted and used by other agents without operational cost to their originator. But generic ideas are operationally costly to originate, adopt and retain. New knowledge is neither free nor given, but requires generic investment in rules resulting in the de-coordination and re-coordination of the economic order, an ongoing and natural evolutionary process that Schumpeter called ‘creative destruction’, but which we have defined and given further analytical precision with the concept of a ‘meso trajectory’.”
“It is the possibility of novelty that is the origin of all wealth, and it is the market system – along with other institutional mechanisms of generic freedom, including rules for origination, adoption and retention – that constitutes the process of ongoing generic construction. This is the basis of all freedom, the origin of all wealth, and the central unit of evolutionary economic analysis.

Carson, Don
Environmental Storytelling Part III: Lessons Learned in the Virtual World (01.03.2010)

“Probably the most devastating blow comes when artist tools are so un-enjoyable to work with that they discourage experimentation. If your artists are unwilling to play with the tools they are given, then there is no chance that any visual innovation is possible for your product.”

“Probably the hardest thing to come to terms with while designing an aesthetically holistic virtual world was handing the keys and future of its design to its members.”

Pratten, Robert
18.12.2009
Moving Filmmakers to a Transmedia Business Model

Not bad article, but still film-centred: the ultimate aim is to make a film.

4 interesting graphics.

“Remember that it’s not all for free! Free is your loss-leader to generate the money. Even if it’s “real content” you might still effectively look at it as a marketing cost – it can help to position it in this way to investors. And note that what’s free and what’s paid will be in flux – maybe changing over time and from media to media.

“Indies that follow this transmedia model will be offering an evolving service rather than a one-off product and that means audiences become customers that need to be listened to, responded to, cared for and managed”

“If you perfect this evolving transmedia ecosystem you may ask yourself if you still want to make a feature after all.” Good point, but he might not believe it himself.

“Don’t expect anyone to delve deeply into your storyworld looking for brilliance. You have to provide “satellite media” that orbits the core: it’s easy to digest and looks cool or fun. Celebrity cast or crew and genre are going to get attention and convey credibility – just as they always have.”

“To summarize then, filmmakers will move to transmedia storytelling because it’s going to be the way you build audiences.” His final point, and it’s wrong! Transmedia won’t be there to sell a film, but to sell the transmedia. And film can be part of it.

Moving Filmmakers to a Transmedia Business Model (05.01.2010)