no shit

Gray, Jonathan
2008
Television Entertainment

3
“Entertainment is a concept of great familiarity to anyone capable of smiling. While we may struggle to define it in the abstract, we know it when it happens.”

3f
we can make a crude division between programming whose primary aim is to entertain, to inform and educate, or to sell, which subsequently divides the television world into: (a) entertainment programming (b) news, documentaries, and educational programming and (c) advertisements. Of course, ads frequently hope to sell precisely by entertaining, and a rare few – such as public service announcements – sell by informing and educating.The news, meanwhile, is increasingly becoming entertainment driven, with stories on Paris Hilton’s or Britney Spears’ meltdowns trumping news of diplomatic missions and policy debates. Some of the best educational programming, too, from Sesame Street to Blue Planet, is wonderfully entertaining, and, as I will argue, entertainment often informs and educates.” -> But really they are inseparable.

4
“Beyond quoting the OED or Zillmann and Bryant, I find it remarkably hard to offer a value-neutral definition of entertainment, since it is one of the most automatically moralized concepts. Entertainment can be a compliment or a profanity, and it can represent transcendence or corruption, salvation or sin, depending upon the speaker. Thus, for instance, even the OED’s first example for the word entertainment – “everyone just sits in front of the television for entertainment” (emphasis added) – offers an implicit evaluation and criticism of entertainment and of the act of watching it.”

6
Summarizing, entertainment’s critics launch three major attacks. First, we see great fear of the incredible powers of television entertainment. Entertainment is posited either as a great ill in and of itself, as capable of masking comparably great ills, or as so completely devoid of content, meaning, and/or value that our culture’s love affair with it is seen as the ultimate waste of time and human potential. Second, entertainment is placed in stark and clear opposition to information and education. When writers talk of entertainment “creeping” into information, they employ the imagery of invasion, rival armies, and unlawful occupation. Finally, particularly when metaphors of narcosis are used, entertainment’s viewers or “users” are frequently seen as unreliable around such a stimulus, and as slaves to their/our addiction, hence meaning that entertainment plus humans equals a troublesome combination.

13
“Introductory media textbooks are often divided into sections on the media studies’ holy trinity of texts (by which is meant programs/shows),industry (production), and audiences (viewers).”

Dyer, Richard
2002
Only Entertainment

1
Entertainment is an idea, one that is both historically and culturally specific. While pleasure has surely always been intended and taken in artefacts and performances, the idea of entertainment is distinctive in its emphasis on the primacy of such pleasure, ahead or even instead of practical, sacred, instructional or political aims and functions. This is touched on in chapters 2 and 5 (‘The idea of entertainment’, ‘Entertainment and utopia’). Cultural developments since 1900 suggest that entertainment, at any rate in the forms discussed here, may also be historically specific in another sense, namely that it may now be on the way out, and this is addressed in a brief, speculative concluding essay, ‘The waning of entertainment’.”

“[Art] either seeks to denigrate entertainment because it is not art (not formally perfect, accomplished or innovative, not emotionally deep, with nothing interesting to say about the world) or tries to show that such-and-such an instance of entertainment is really, or also, art; either way, the issue of what entertainment is is side-stepped.”
“Discussion of ideology on the other hand tends to treat entertainment as a sugar on the pill of ideological messages, either condemning it as a disguise for world views of which the writer disapproves or else commending it as a strategy for promoting those of which she or he does approve. Once again, though, what entertainment is is not addressed.”

2
“the fact that an entertainment entertains does not let it off the hook of social responsibility, does not make up for sexism, racism or any other deleterious ism.”

3
“My polemical intent with these brief pieces (and the references to the news as entertainment in ‘Entertainment and utopia’) is to unsettle the assumption that things that enjoy high cultural prestige are not in fact informed by the same entertainment values as those that are not – perhaps the former are just entertainment for highbrows.”
-> Art is entertainment for the high-brows.

“However I do also suspect that, amid all the current academic discussion of pleasure, desire, jouissance and carnival, entertainment is still not taken seriously as a topic.”

6
“If all these things can be entertainment, then clearly entertainment is not so much a category of things as an attitude towards things.”

Entertainment became identified with what was not art, not serious, not refined. This distinction remains with us – art is what is edifying, élitist, refined, difficult, whilst entertainment is hedonistic, democratic, vulgar, easy. That the distinction is harmful, false to the best in both what is called art and what is called entertainment, has often been commented upon. But it remains one built into our education and, as we shall see, the decisions of television programmers.”

19
It is important, I think, to stress the cultural and historical specificity of entertainment. The kinds of performance produced by professional entertainment are different in audience, performers and above all intention to the kinds of performance produced in tribal, feudal, or socialist societies.”

Definition-entertainment:
“entertainment is a type of performance produced for profit, performed before a generalized audience (the ‘public’), by a trained, paid group who do nothing else but produce performances which have the sole (conscious) aim of providing pleasure.”

19f
Because entertainment is produced by professional entertainers, it is also largely defined by them. That is to say, although entertainment is part of the coinage of everyday thought, none the less how it is defined, what it is assumed to be, is basically decided by those people responsible (paid) for providing it in concrete form. Professional entertainment is the dominant agency for defining what entertainment is.

20
“Two of the taken-for-granted descriptions of entertainment, as ‘escape’ and as ‘wish-fulfilment’, point to its central thrust, namely, utopianism. Entertainment offers the image of ‘something better’ to escape into, or something we want deeply that our day-to-day lives don’t provide.”

175
Entertainment of the kind discussed in these pages depends for its forms and appeals on the notion of escapism, and this in turn entails a sense of there being something that is not entertainment, that needs to be escaped from. Entertainment is thus apart, different, special, a treat. Yet the bases for that sense of entertainment have undergone such profound alterations in the past half-century that entertainment may now be ceasing to be a viable cultural category.

“There is no decline, for those with money and access, in the taking of pleasure. On the contrary, we may have entered the most hedonistic period the world has ever known. The word entertainment can be, and always has been, used to speak of the many ways in which people may take pleasure – we entertain people with dinner, in jokes and gossip, we entertain ourselves in hobbies and sports. In this widest sense there is no decline in entertainment; indeed, quite the reverse. What may be in eclipse, though, is the provision of entertainment in artefacts and performances based on a dynamic of separation and escape. This can be traced in technological, geographic and social developments as well as in changes in the content and forms of the arts and media.”

“Before the 1920s, entertainment was something you went to or perhaps did at home on special occasions.”

“The gramophone and radio were the first technologies to alter this.”

176
with the internet, performance is not even necessarily professionally provided (except by technicians facilitating commercial web sites) – music, drama, all kinds of performances and visual expressions are now as likely to be amateur as professional, and anyone may be both a provider and a consumer of entertainment.”
-> Mention produsage here?

“These changes in the time and place of pleasurable performances are of a piece with changes in the social organization of production and consumption.”
-> Workplaces like Facbook or Google look more fun than work. Work in the entertainment industries has often become extremely dry and bureaucratic instead of a love of doing it. Childcare is not entirely at home or supported by the community (hippies), it’s bits of everything with working moms.

177
“Along with these socio-techno-geographic changes go widespread cultural changes. Entertainment has got in everywhere.” -> Entertainment economy/culture/whatever.

“And, to the degree that everything becomes entertainment, entertainment itself ceases to be a category.”

Entertainment classically dealt in glamour, utopia, the exotic, the extraordinary, the exceptional, enjoyment through imagining other worlds or ways of being. However, through the twentieth century, people increasingly wanted to take pleasure in people like themselves, realities like their own.”

178
“The subject matter of entertainment is no longer how much more beautiful or exciting life could be but rather an assurance that life as it is is entertaining.”

179
“This is why I speak of entertainment waning, since this both emphasizes the gradualness of the process and, if the metaphor holds true, of the possibility of it being a temporary phase before entertainment waxes again.”

“the eclipsing of entertainment represents a closing of the gap between an awareness of what is and imagination of what could or should be.”

the waning of entertainment risks weakening the ability to be critical of the way things are by feeling how else they might be. And the way things are is that some can live a life that does not need its moments of entertainment while most labour to make it possible. The waning of entertainment might merely confirm the comfortable overclass of Western society in the rightness of its life while extinguishing even the tawdriest visions of happiness for the rest of the world.”

Bryant, Jennings
2010
Foreword in Sayre, S et al. ~ Entertainment and Society: Influences, Impacts, and Innovations

XXI
“The resulting phenomenon has numerous dimensions, the sum total of which has led some scholars to suggest that we’re living in the entertainment age (Zillmann and Vorderer, 2000). Others have emphasized the dysfunctional aspects of the entertainment explosion and have lamented that we are Amusing ourselves to death (Postman, 1985).”

The concomitant proliferation in entertainment scholarship has evoked abundant changes in the academy.

XXII
“Such developments indubitably have laid waste to Fischer and Melnik’s (1979) claim that “theories of entertainment per se are practically nonexistent” (p. xi). Moreover, the widespread acceptance of the myriad theories of entertainment presented and refined in these volumes casts considerable doubt on Freud’s century-old dictum that “we do not know what it is that gives us pleasure and what we laugh about” (p. 107).”

Caves, Richard E.
2000
Creative Industries: Contracts Between Art and Commerce

vii
Definition-creative-industries:
“The organization of “creative industries,’ in which the product or service contains a substantial element of artistic or creative endeavor, has received surprisingly little attention from economists, with a sole exception: the question whether public subsidy is warranted for the performing arts.”

1
Definition-creative-industries:
“One has been largely missed, however – the “creative” industries supplying goods and services that we broadly associate with cultural, artistic, or simply entertainment value. They include book and magazine publishing, the visual arts (painting, sculpture), the performing arts (theatre, opera, concerts, dance), sound recordings, cinema and TV films, even fashion and toys and games.”

Vogel, Harold L.
2007
Entertainment Industry Economics: A Guide for Financial Analysis
Seventh Edition

xix
Definition-entertainment:
“the act of diverting, amusing, or causing someone’s time to pass agreeably; something that diverts, amuses, or occupies the attention agreeably.” From Webster’s Third New Unabridged International Dictionary, 1967.

Definition-entertainment:
Entertainment – the cause – is thus obversely defined through its effect: a satisfied and happy psychological state. Yet, somehow, it matters not whether the effect is achieved through active or passive means. Playing the piano can be just as pleasurable as playing the stereo.”

Definition-entertainment:
Entertainment indeed means so many different things to so many people that a manageable analysis requires sharper boundaries to be drawn. Such boundaries are here established by classifying entertainment activities into industry segments, that is, enterprises or organizations of significant size that have similar technological structures of production and that produce or supply goods, services, or sources of income that are substitutable.”
He defines entertainment from an industrial perspective.

4
Definition-entertainment:
“The concept of entertainment is thus subordinate to that of recreation: It is more specifically defined through its direct and primarily psychological and emotional effects.”

13
“As this post-war generation matures past its years of family formation and into years of peak earnings power and then retirement, spending may be naturally expected to collectively shift to areas such as casinos, cultural events, and tourism and travel, and away from areas that are usually of the greatest interest to people in their teens or early twenties.”

494
“[There] are several frequently observed industry characteristics.”

Many are called, but few are chosen: Perhaps the most noticeable tendency of entertainment businesses is that in the steady-state growth phase (i.e., after a segment has attained a size at which long-run domination by several large companies has been established), profits from a very few highly popular products are generally required to offset losses from many mediocrities.”

“Marketing expenditures per unit are proportionally large: [...]“

“Ancillary markets provide disproportionately large returns: [...]“

494f
Capital costs are relatively high; oligopolist tendencies are prevalent: As happens in many other industries, once beyond the very early stages of a segment’s development, the cost of capital and the amount of it required for operations becomes a formidable barrier to entry by new competitors. Most entertainment industry segments thus come to be ruled by large companies with relatively easy access to large pools of capital. Such oligopolistic tendencies can, for example, be seen in distribution of recorded music and movies, and in the gaming, theme park, cable, video game, and broadcasting industries.”

495
Public-good characteristics are often present: With pure public goods, the cost of production is independent of the number of consumers; that is, consumption by one person does not reduce the amount available for consumption by another. Although delivered to consumers in the form of private goods, many entertainment products and services, including movies, records, television programs, and sports contests, have public-good characteristics.”

Many products and services are not standardized (which is good for entrepreneurs and bad for relative-productivity gains): There are four important consequences of such nonstandardization:

  1. Despite the oligopolistic framework, there is considerable freedom for the entrepreneurial spirit to thrive. That is, operas, plays, movies, ballets, songs, and video games are uniquely produced and are normally originated by individuals working alone or in small groups and not by giant corporate committees. One can become rich and famous as a direct result of one’s own creative efforts.
  2. The entrepreneurial spirit and thus the importance of the individual to the productive process is accommodated by means of widely varying, and uniquely tailored, financing arrangements. This is especially evident in movies, recorded music, and sports. Option contracts are central.
  3. Where the production is the product itself (e.g., live performance of music or dance), it is difficult to enhance productivity. To some extent, this aspect also appears in areas as diverse as filmmaking, sports, and casino gaming.
  4. Under the aforementioned conditions, the costs of creating and marketing entertainment products such as movies and television programs tend to rise at above-average rates.
  5. Technological advances provide the saving grace: Fortunately, ongoing technological development makes it ever easier and less expensive to manufacture, distribute, and receive entertainment products and services.”

    New entertainment media tend not to render older ones extinct: New ways to deliver entertainment products and services are constantly evolving. Although introduction of new entertainment media may diminish the importance of existing forms, the older forms are rarely rendered extinct.
    -> Thesis

    496
    Entertainment products and services have universal appeal: Demand for entertainment cuts across all cultural and national boundaries

    501
    “Yet the industries are already quite mature in the United States, and expansion will increasingly be linked to the rate of growth of middle-class populations outside North America.”

Christy Collis
Alan McKee
Ben Hamley
2010
Entertainment industries at university: Designing a curriculum

A theme here is the fight with humanities scholars for entertainment not to be seen as a derogative term. See p. 930.

921
Definition-entertainment:
“audience-centred commercial culture”

“‘because it [entertainment] is so easy to use the term, I don’t think we easily know what it means and involves’ (Dyer, 1992, ix)”

“‘considering the prominence of entertainment in our daily lives, it is perplexing that the academic effort to deal with this phenomenon has remained rather weak’ (Sayre, King, 2003, xviii)”

922
“Three years of research with entertainment industry professionals demonstrated that while work in each of the entertainment subsectors differed, the role of producer was constant across the entire industry. Entertainment producing is a largely intellectual role: it does not necessarily involve discrete technical skills such as camera-handling, singing or accountancy. Although their exact job titles differ from subsector to subsector (what is a ‘producer’ in television may be more like a ‘creative director’ in the theatre or an ‘executive’ in the pop music industry), entertainment producers across the entertainment industries are the people who make entertainment projects happen: the people who spot potential entertainment properties or ideas, understand potential audiences and audience research, develop creative projects, and assemble and manage production teams, while ensuring that the project works within legal boundaries, and that it makes money.”

“This is the point at which the practice of entertainment is most clearly differentiated from the practice of art. A guitar player might use similar skills to play on a piece of art music, or a piece of mainstream commercial entertainment. But the record industry executives working on those projects are likely to bring quite different perspectives and business models to the process. Indeed, we propose that the ‘producer’ category is a central defining feature of entertainment. Art can be created by an artist purely for the purpose of self-expression. Entertainment always has an audience in mind, and the question of how to make money from that audience to pay for the product is central to the development of all entertainment projects.”

Definition-entertainment:
“a ‘constructed product designed to stimulate a mass audience in an agreeable way in exchange for money’ (Sayre, King,2003, 1)”

924
“We have noticed with interest an emerging attention to particular entertainment products – particularly television programs – which have a clear author- Figure (Twin Peaks, The X-Files, The Sopranos, Buffy). But the vast majority of entertainment workers remain, to academic humanities study, faceless.”

925
“On one side of this divide are those who see tertiary education as focused on graduate employability and the application of learning to problems and situations beyond the university; on the other side are those who see tertiary education as focused on learning for learning’s sake.” Having to choose between the two is imho wrong.

930
“the fact that there exists no history of an academic discipline called ‘Entertainment’ also caused some concern that it did not exist as a coherent object for study. Our findings from research with industry partners are that this concern is not shared by those people working within the entertainment industries. Interestingly, this concern came only from within the Humanities – in faculties other than the Humanities – such as Business and Law – entertainment is firmly established as an object of study.”

“It seems that ‘critical’ means different things in different contexts; for some, ‘critical’ means ‘critical of entertainment’, while for others, ‘critical’ means ‘critical practitioners of entertainment’.”

930f
the concern was raised that everybody working in the entertainment industries must have a series of technical skills, and that there are no generic ‘producing’ skills across the industries. Again, our research with industry partners showed that this is not the case. For entertainment producers, the intellectual work of balancing creative, business, and legal perspectives in the creation of audience-centred culture is their core generic skill.”

category: PhD sources
tags: ,

Johnson, Derek
2009
Franchising Media Worlds

PhD thesis on media franchises.

Blair, Roger D.
Lafontaine, Francine
2005
The Economics of Franchising and Amazon

3f
Definition-franchise:
“Today, a franchise agreement is most often understood as a contractual arrangement between two legally independent firms in which one firm, the franchisee, pays the other firm, the franchisor, for the right to sell the franchisor’s product and/or the right to use its trademarks and business format in a given location for a specified period of time.”

category: PhD sources
tags: ,

Shultz, Don E
2004
IMC receives more appropriate definition

9
Definition-integrated marketing communication:
“Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted, relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value.”

category: PhD sources
tags: ,

Kotler, Philip
Armstrong, Gary
2010
Principles of Marketing (21.12.2010)

5
Definition-marketing:
“Broadly defines, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”