Perhaps money is not the solution, but attention? Can attention be a currency? Can it replace money?

It’s not new, but it matters now.
(Cinema has been declared recession proof, but now is the first time that the consumer has real alternatives to cinema.)

Artists and consumers are not able to demonstrate a united front to the Government, therefore their interests in copyrights are underrepresented in comparison to the music and film industries.
(Current legislation makes us believe we are all thieves and that the industry needs help, which probably is untrue.)

Integrated Marketing Campaign: One unifying message, 80 executions.
(Like Obama’s presidential campaign or Bioshock.)

Film first comes out in cinemas. This is a monopoly.
(If it came out on all four screens at the same time, all four would have to compete for our eyes. We would have a freer market.)

Maybe a common physical location can create an audience. But probably common interest is more promising.
(It might be more important what a certain content deals with than where it comes from. This might be true for TV, but film probably is too culture-specific.)

The Internet is the “Third Place”. Home is the First and Work the Second.
(I would call it the Fourth, the public being the Third. Different social rules apply at each place.)

The tension between cinema and the Internet is the tension between control and openness.

With the form of film changing the form of story also changes.

Can Hollywood innovate itself or does it need Bollywood, Nollywood, and China (and independents worldwide, and Facebook, etc.) to innovate from the outside?
(Is creative destruction happening or not?)

Technologies, markets, and industries co-evolve. (They change together in consequence of dynamic feedback; Potts UQ lecture.)

Transmedia = Multiplatform = Crossplatform Storytelling?

It’s not 4 screens, it’s 3 devices! Handheld, active, and entertainment.
Craig Barrett in PhD sources

I’m not using cinema/screen studies, because they have neglected the context of watching cinema/films. Bob Allen (who is that?)

Broadcast (free to air TV) is the first world’s megaphone.

Stories/storytelling have/has to become platform-agnostic, because the younger generation that’s supposed to get engaged by them already is.

An EA allows for short periods of deep engagement and long periods of shallow engagement, but it never slips the consumers’ minds. In this it is very unlike film and more like TV, but more extreme.

Is one effect of the convergence of technologies that form does not follow from medium?
Does form follow from intent?

Today there is a separation of form and content. The content is the story, the form depends on how it is accessed.