“Technology, community and interactivity were the three factors that would help the video game industry become the driving force in entertainment, said Mr Griffith.”

“‘Games are no longer pre-set trips through linear mazes,’ said Mr Griffith. ‘They are becoming a legitimate story-telling medium that rivals feature films.’”

“‘The one thing that is for sure is entertainment is changed forever with gaming.’”

BBC ~ Games will ‘eclipse’ other media (10.01.2009)