Cheshire, Tom
Burton,Charlie
2010
Transmedia – Entertainment Reimagined

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“today’s transmedia producers are planning for multiple platforms from the start. They design fictional universes that are consistent however the audience engages.”
“In a world of multichoice TV, mobile and the web, competition for viewers has never been greater, and audience attention never more fragmented. That’s why many content creators are betting that transmedia will focus it once again.”

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“transmedia also demands that narratives cohere, and this is where many previous efforts failed.”

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“For Gomez, storytellers who embrace these possibilities will define pop culture. So what will happen when transmedia’s fledgling audi­ence comes of age? He gets whimsical. “We’re going to see our transmedia Mozart. We are going to see visionaries who understand the value of each media platform as if it’s a sepa­rate musical instrument, who’ll create sym­phonic narratives which leverage each of these multimedia platforms in a way that will create something we haven’t encountered yet.
“And it’s going to be magnificent.””