“It’s this really fascinating puzzle. If you have about 3 minutes to tell a story, but the story can’t just be 3 minutes long. You’ve got to take it as far as you want: 3, 60, 90 minutes, 120? Of course people like to go on forever. Obviously. So how do you structure something that is both infinite and finite, that is long form, but happens in short pieces?”
“What’s a season on the web?”
Pink caught people’s attention, because you can watch only so many dogs on a skateboard and there was no “broadcast” quality entertainment out there.
The Internet had 2 effects: 1. producing films has become cheap, 2. distributing films has become free.
“What the web cries out for is not more stuff but better stuff.”
“Write now, write fast, get it produced, get it out there and people will come to you. Period.”
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