22
Explains technology as a driver for economic growth.
Explains demand as a driver for eonomic growth.

157
Digitization and convergence generate two great opportunities: innovation and new business models.

160
They differentiate between:
digital enablers
digital communications
digital content
digital transactions

162
There are 3 types of digital convergence:
technological convergence – a shift in patterns of ownership of media, such as film, television, music and games,
media convergence9 – allowing users to consume different media at the same time using a single personal computer,
access convergence – all production and distribution of media and services are being re-engineered to work on a distributed network platform, i.e., everything is becoming available or doable on the Internet.

164
“In the long term, however, the potential for monopoly profits are reduced, hence posing a threat to the current media structure. Significantly, this opens up possibilities for small producers. Under such a system of direct micro-payments, it may be that profits are simply spread thinly and hence little traditional benefit from the creative economy will be realized. Clearly, this is a huge area for future debate.”

165
“The more concentrated the audiovisual and music markets become in the hands of a few transnational conglomerates, the more alternative business models emerge.”

“there is potential instability for all cultural producers in the years ahead as well as huge potential growth.”

166
“Without doubt, the challenge for the creative economy will be to actively engage with this debate. The danger is that, in the absence of this debate, the financial power and the pressure of the risk-minimizing “old model” may create a future for creative production that is as narrow as, or even narrower than, that which we currently have.”

“If there are no monopoly profits, then the super profits that buoy the creative economy will not exist. Thus, in this period of growing consumption, a step change must be effected to achieve some modest redistribution. Arguably, this change is a complex cocktail of regulation and governance; it will not be achieved by the total clampdown on piracy or via a global cultural commons.”

169
“The creative industries are clearly well placed to benefit enormously from the development of ICTs.”

“The use of ICTs to develop a wider public discourse on art and culture could be a marvelous dividend for the digital age.”