The bible: “a document containing backstory information that film and TV writers rely on for building plots and characters”

“Transmedia [storytelling] takes the concept of the bible to an extensive new level.”

“Starlight Runner creates “megabibles and mythologies” contained in oversized binders full of images, chronologies, storylines, character profiles and descriptions of such details as geography, vehicles and weapons.”

“We’re all challenged to find new ways to make money, a cross-platform approach to narrative exploitation is a great opportunity for those who know how to do it right.”

Variety ~ Transmedia storytelling is future of biz (29.06.2009)