Blair, Roger D.
Lafontaine, Francine
2005
The Economics of Franchising and Amazon

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Definition-franchise:
“Today, a franchise agreement is most often understood as a contractual arrangement between two legally independent firms in which one firm, the franchisee, pays the other firm, the franchisor, for the right to sell the franchisor’s product and/or the right to use its trademarks and business format in a given location for a specified period of time.”