23.12.2010
Johnson, Derek
2009
Franchising Media Worlds
PhD thesis on media franchises.
Johnson, Derek
2009
Franchising Media Worlds
PhD thesis on media franchises.
Blair, Roger D.
Lafontaine, Francine
2005
The Economics of Franchising and Amazon
3f
Definition-franchise:
“Today, a franchise agreement is most often understood as a contractual arrangement between two legally independent firms in which one firm, the franchisee, pays the other firm, the franchisor, for the right to sell the franchisor’s product and/or the right to use its trademarks and business format in a given location for a specified period of time.”
Shultz, Don E
2004
IMC receives more appropriate definition
9
Definition-integrated marketing communication:
“Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted, relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value.”
Kotler, Philip
Armstrong, Gary
2010
Principles of Marketing (21.12.2010)
5
Definition-marketing:
“Broadly defines, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value-laden exchange relationships with customers. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”
American Marketing Association
2007
Definition of Marketing (21.12.2010)
Definition-marketing:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)”
Belch, George E.
Belch, Michael A.
2009
Advertising and Promotion: An Integrated Marketing Communications Perspective
11
Definition-IMC:
“The integrated marketing communications approach seeks to have all of a company’s marketing and promotional activities project a consistent, unified image to the marketplace. It calls for a centralized messaging function so that everything a company says and does communicates a common theme and positioning.”
12
Definition-IMC:
“Integrated marketing communication is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with consumers, customers, prospects, employees, associates and other targeted relevant external and internal audiences. The goal is to generate both short-term financial returns and build long-term brand and shareholder value.” Definition by Don Schultz of Northwestern University => check the reference!
18
Definition-promotion:
“the coordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.” Check footnote at GP library!
Definition-advertising:
“any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor.”
What does that footnote mean? Do they reference somebody else? Check at GP library!
Australian Government
2008
Australian Broadcasting Corporation Act 1983 (20.12.2010)
Section 6(1)
“The functions of the Corporation are:
(a) to provide within Australia innovative and comprehensive broadcasting services of a high standard as part of the Australian broadcasting system consisting of national, commercial and community sectors and, without limiting the generality of the foregoing, to provide:
ABC
2010
About Bluebird AR (20.12.2010)
“Just as Literature, Radio, Television and Cinema offer well established mediums for drama, Online is reaching a level of maturity as a medium to offer its own compelling stories. But with a new language that involves interaction, reactivity and scenario-game play, alongside the more traditional languages of storytelling.
In addition, Bluebird AR offered a compelling way to educate and engage audiences in a very current and contentious real world issue that was on the fringe of entering mainstream debate, i.e. geoengineering. The blurring of real and virtual worlds around an issue on the verge of changing the world forever as it edges closer and closer to becoming a reality would offer an immersive and powerful experience.”
Jason, Schoener
1966
Art Patronage in Greece
166
“Greece has a long history of art patronage dating back at least to the golden days of Pericles”
Meenaghan, Tony
1991
The Role of Sponsorship in the Marketing Communications Mix
36
Definition-sponsorship:
The definition that Schwaiger et al’s 2010 definition is based on.