Heroes has LOTS of examples of transmedia storytelling – but they are still all based on the TV series:

• graphic novel after every episode, which are then bound into a book at the end of the season
• every sword replica is shipped in a box that has a story engraved in it – this story only exists on that box
• Hiro’s love story from one of his time travels was published as a book, but not on the TV series

“A lot of fandom is based on the idea of social currency and your social currency is based on your knowledge of the show. So if you know one more thing than the guy next to you at the school the next day or at the water cooler the next day then you’re sort of one degree closer to being cool as a fan. And so that stuff is really at the heart of why this transmedia idea works with our particular fanbase, because our fans like to dig as deeply as they can into the show that they love and find all this information. And the real sort of goal of transmedia storytelling is to have aspects of the show that live in certain parts on certain platforms and then migrate to others.”

CinemaTech
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