Pratten, R ~ Transmedia – Platform Selection

Pratten, Robert
Transmedia – Platform Selection

“How do I motivate audiences to cross platforms?”

Definition “story”, “storyworld”, “experience”
“Think of the story has having two components:

  • “the story” – the whole world that’s created with all the characters stretching out in chronological order
  • “the experience” – how the storyworld is revealed to the audience (timing and platforms).

Note that the story might be much larger than the project you’re working on now.
Our objective throughout this process is to have the story and the experience of the story integrated with the business model.

Although you started with the story in mind, platform selection has rightly focused on the experience. Now is the time to sanity check the experience and see if there’s any missing story, story that now needs adapting or story + experience that can be improved.
For example, now you have a roll-out strategy for your platforms (the experience), iterate back through the story and looking for these types of opportunities (in no particular order and please add more of your own):

  • Twists
  • Surprises
  • Cliff hangers
  • Inciting incidents
  • Reunions
  • Breakups
  • Conflict
  • Discovery
  • Exposition
  • Reversals
  • Suspense
  • Threats
  • Complications
  • Conclusions”

He says “roll-out strategy” = “experience”.
Jeff Gomez (I think in the interview with Lance Weiler) said “bible” = “roll-out strategy”.
Is the bible the experience? No. Is it the blueprint of the experience? I think so.

About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

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