Schwaiger, M ~ Art for the Sake of the Corporation

19.12.2010Woitek Konzal0 Comments

Filed UnderPhD sources

Schwaiger, Manfred
Sarstedt, Marko
Taylor, Charles R.
2010
Art for the Sake of the Corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations

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Definition-sponsorship:
“A frequently used definition of sponsorship is the purchase (in cash or kind) of an association with an event, team, activity, etc., in return for the “exploitable commercial potential linked to that activity” (Meenaghan, 1991, p. 36).”

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Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.
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