no shit

Arthur, W. Brian
2009
The Nature of Technology: What It Is and How It Evolves

3
The economy is not a container for technologies, but it arises from them.

4
“historians are naturally interested in how the world has formed itself.”
-> they are interested in process/evolution.

13
“This sort of contrast between known content and less-known principles is not rare.”

“we have no agreement on what the word “technology” means, no overall theory of how technologies come into being, no deep understanding of what “innovation” consists of, and no theory of evolution for technology.”

15
Definition evolution:
Two meanings

  1. the gradual development of something, as with the “evolution of ballet or the English madrigal. I will call this evolution in the narrow sense, or more usually “development”
  2. the process by which all objects of some class are related by ties of common descent from the collection of earlier objects. This is evolution in its full sense, and it is what I will mean by evolution.”

Without evolution we have the idea of the solitary genius.
“With evolution (if we can find how it works), new technologies would be birthed in some precise way from previous ones, albeit with considerable midwifing, and develop through some understood process of adaptation. In other words, if we could understand evolution, we could understand that most mysterious of processes: innovation.”

20
“The economy continually created the new by combining the old, and in doing so it disrupted itself constantly from within.”
-> Schumpeter

22
“I will call this mechanism evolution by combination, or more succinctly, combinatorial evolution.”

A second thing is needed: “the constant capture of new natural phenomena and the harnessing of these for particular purposes.”

23
“new technologies are constructed mentally before they are constructed physically”

His theory is built from blank state -> 3 fundamental principles:

  1. “all technologies, are combinations. This simply means that individual technologies are constructed or put together – combined – from components or assemblies or subsystems at hand.”
  2. “each component of technology is itself in miniature a technology.”
  3. “all technologies harness and exploit some effect of phenomenon, usually several.

24
“[technologies are not] individual pieces of clockwork but [...] complexes of working processes that interact with other complexes to form new ones.”

“Technology builds itself organically from itself”

25
Modern technology is not just a collection of more or less independent means of production. Rather it is becoming an open language for the creation of structures and functions in the economy.”

28f
Definition technology:

  • technology-singular -> “a means to fulfill a human purpose” (computer, compression algorithm)
  • technology-plural -> “an assemblage of practices and components” (electronics, biotechnology)
  • technology-general -> “the entire collection of devices and engineering practices available to a culture” (technology is the hope for mankind, technology is what Silicon Valley is all about)

35
“Whether within a jet engine or a computer program, all parts mus be carefully balanced. [...] Each module or component must provide just the right power, or size, or strength, or weight, or performance, or data structure to fit with the rest. [...]
Together these various modules and their connections form a working architecture. To understand a technology means to understand its principle, and how this translates into a working architecture.
-> This is what my PhD and entarch are doing!

37
“the partition of technologies increases with the extent of the market.”

“The modules of technology over time become standardized units.”

38
Definition recursiveness:
in mathematics, physics, computer science: “structures consist of components that are in some way similar to themselves.”

42
“In the real world, technologies are highly reconfigurable; they are fluid things, never static, never finished, never perfect.”

“There is no characteristic scale for technology.”
-> it can be a transistor or the Yamato.

47
“Phenomena are the indispensable source from which all technologies arise. All technologies, no matter how simple or sophisticated, are dressed-up versions of the use of some effect – or more usually, of several effects.”

49
“Phenomena are simply natural effects, and as such they exist independently of humans and of technology. They have no “use” attached to them. A principle by contrast is the idea of use of a phenomenon for some purpose and it exists very much in the world of humans and of use.”

50f
A technology “is a collection of [NEXT PAGE] phenomena captured and put to use.”

52f
A technology is a metabolism. It “becomes a complex of interactive [NEXT PAGE] processes – a complex of captured phenomena – supporting each other, using each other, “conversing” with each other, “calling” each other much as subroutines in computer programs call each other.”

53
“A technology is an orchestration of phenomena to our use.”

“Phenomena, I propose, are the “genes” of technology.”

54
“Biology programs genes into myriad structures, and technology programs phenomena to myriad uses.”

56
Definition purposed system:
All physical or non-physical means to purposes. -> He uses technology just to refer to the physical ones?

“phenomena are the source of all technologies and the essence of technology lies in orchestrating them to fulfill a purpose.”

64
“Stripped to its core structure, science is a form of technology.”

“Science and technology co-evolve in a symbiotic relationship.”

66
“There is a nice circle of causality here. We can say that novel phenomena provide new technologies that uncover novel phenomena; or that novel technologies uncover new phenomena that lead to further technologies.”

70
“What delineates a cluster of technologies is always some form of commonality, some shared and natural ability of components to work together.”

71
“A technology is invented; it is put together by someone. A domain – think of radio engineering as a whole – is not invented; it emerges piece by piece from its individual parts. A technology – an individual computer, say – gives a certain potency to whoever possesses it. A domain – the digital technologies – gives potential to a whole economy that can in time become transmuted into future wealth and political power.”

75
“An era does not just create technology. Technology creates the era.”

76
“And just as utterances in a language must be put together according to the rules of that language, so must designs be architected according to the rules of allowable combination in a domain.”

79
“One result of this heavy investment in a domain is that a designer rarely puts a technology together from considerations of all domains available. The artist adapts himself, Paul Klee said, to the contents of his paintbox.”

88
“So a technology is not a fixed thing that produces a few variations or updates from time to time. It is a fluid thing, dynamic, alive, highly configurable, and highly changeable over time.”

“Technology does not just offer a set of limited functions, it provides a vocabulary of elements that can be put together – programmed – in endlessly novel ways for endlessly novel purposes.”

89f
“[Innovation] was used [NEXT PAGE] by Schumpeter (confusingly, to my taste) to denote the porcess by which an invention is co-opted into commercial use. I will use the word in its popular sense of novelty in technology.”

91
Definition standard engineering:
Definition design:
“it is the planning, testing, and assembly of a new instance of a known technology”

93
“A design is a set of compromises.”

95
“Design and development is a very human process of organization and action.”

“a new project always poses a new problem.”

98
“as with language, intention comes first and the means to fulfill it – the appropriate combination of components – fall in behind it. Design is expression.”

101
“experience with different solutions and subsolutions steadily cumulates and technologies change and improve over time. The result is innovation.”

103
“The primary mechanism that generates building blocks is combination; Darwinian mechanisms kick in later, in the winnowing process by which only some of the solutions survive.”

“The solution that comes to dominate of course has to have merit, but may not necessarily be the best of those competing. It may have prevailed largely by chance.”

“This process of chance events, prevalence building further prevalence, and lock-in, is something I hae written about extensively before, so I will not go into further details here.” -> Arthur, WB ~ Competing Technologies

106
novel purposed systems can arise nondeliberately as practices or conventions, solutions to some problem in the economy or society; and if useful they can go on to become components in wider systems.”
-> entarch? if useful becomes dominant?

107
“Darwin’s solution, as I have said, does not work for technology.”

109
A change in principle then separates out invention – the process by which radically novel technologies arise – from standard engineering.”

115
“At the creative heart of invention lies appropriation, some sort of mental borrowing that comes in the form of half-conscious suggestion.”

116
“Just as a composer has in mind a main theme but must orchestrate the parts that will express it, so must the originator orchestrate the working parts that will express the main concept.”

122
“Invention at its core is mental association.”

123
“In fact, I do not believe there is any such thing as genius. Rather it is the possession of a very large quiver of functionalities and principles. Originators [inventors] are steeped in the practice and theory of the principles or phenomena they will use.”

125
“an invention tends to show up when the pieces necessary for it, and the need for it, fall into place.”

129f
The mechanism [behind invention] is certainly not Darwinian; novel species in technology do not arise from the accumulation of small changes. They arise from a process, a human and often lengthy one, of linking a need with a principle (some generic use of an effect) that will satisfy it. This linkage stretches from the need itself to the base phenomenon that will be harnessed to meet it, through supporting solutions and subsolution And making it defines a recursive process. The process repeats until each subproblem resolves itself into one that can [NEXT PAGE] be physically dealt with. In the end the problem must be solved with pieces – components – that already exist (or pieces that can be created from ones that already exist). To invent something is to find it in what previously exists.

130
“at bottom all inventions share the same mechanism: all link a purpose with a principle that will fulfill it, and all must translate that principle into working parts.”

131
“Typically the initial version of a novel technology is crude – in the early days it is sufficient that it work at all.”

There is no neat separation between the origination of a technology and its development.

132
“This is where Darwinian variation and selection really come in, in technology. The many versions of a technology improve in small steps by the selection of better solutions to their internal design problems.”
-> Darwin explains the survival of technologies, not their emergence?

134
“we need to think of a technology as an object – more an organism, really – that develops through its constituent parts and subparts improving simultaneously at all levels in its hierarchy.”

135
to overcome limits, a technology will add subsystems or assemblies that (a) enhance its basic performance, (b) allow it to monitor and react to changed or exceptional circumstances, (c) adapt it to a wider range of tasks, and (d) enhance its safety and reliability.”

138
Definition lock-in:
“eventually there comes a time when neither component replacement nor structural deepening add much to performance. The technology reaches maturity. If further advancement is sought, a novel principle is needed. But novel principles cannot be counted on to arrive when needed. Even when they do, they may not easily replace the old one. The old design, the old principle, tends to be locked in.”

139
Even if a novel principle is developed and does perform better than the old, adopting it may mean changing surrounding structures and organizations. This is expensive and for that reason may not happen.

“The old principle lives on because practitioners are not comfortable with the vision – and promise – of the new. Origination is not just a new way of doing things, but a new way of seeing things.”

140
Definition adaptive stretch:
“When a new circumstance comes along or a demand for a different sphere of application arrives, it is easier to reach for the old technology – the old base principle – and adapt it by “stretching” it to cover the new circumstances.”

141
“At some point of development, the old principle becomes ever more difficult to stretch. The way is now open for a novel principle to get a footing. The old principle of course lingers, but it becomes specialized for certain purposes. And the new principle begins to elaborate.”

“Elaboration and simplicity alternate in a slow back and forth dance, with elaboration usually gaining the edge over time.”

143
“Development is very much an internal process. The whole of a technology and all of its parts develop simultaneously in parallel.”

155
“A new version of the economy slowly comes into being. The domain and the economy mutually co-adapt and mutually create the new.
It is this process of mutual change and mutual creation that we call a revolution.

156
“the enabling technologies of digitization, the microprocessor and the Arpanet (the forerunner of the Internet), were available by the early 1970s, but again, their impact in digitizing the economy has still not been fully realized.”
-> Thesis!

157
It is not enough that the base technologies of a revolution become available. A revolution does not fully arrive until we organize our activities – our businesses and commercial procedures – around its technologies, and until these technologies adapt themselves to us. For this to happen, the new domain must gather adherents and prestige. It must find purposes and uses. Its central technologies must resolve certain obstacles and fill certain gaps in its set of components. It must develop technologies that support it and bridge it to the technologies that use it. It must understand its base phenomenon and develop the theory behind these. Markets must be found, and the exisitng structures of the economy must be re-architected to make use of the new domain. And the old dispensation must recognize the new domain and become familiar with its inherent practices, which means that practicing engineers who command the grammar of the old need to retool themselves for the new. They do not do this lightly. All this must be mediated by finance, by institutions, by management, by government policies, and by the availability of people skilled in the new domain.
Thus this process is paced not by the time it takes people to notice the different way of doing thins and adopt it, but rather by the time it takes existing structures of the economy to re-architect themselves to adapt to the new domain. This time is likely to be decades, not years. And during this time the old technology lives on. It persists despite its demonstrated inferiority.

158
“It is not sufficient that businesses and people adapt to a new body of technology. The real gains arrive when the new technology adapts itself to them.”

159
“Deep craft is more than knowledge. It is a set of knowings. Knowing what is likely to work and what not to work. Knowing [blah blah blah].”

161
“once a region – or country for that matter – gets ahead in an advanced body of technology, it tends to get further ahead. Success brings success, so that there are positive feedbacks or increasing returns to regional concentrations of technology.”

162
“This is why countries that lead in science lead also in technology. And so if a country wants to lead in advanced technology, it needs to do more than invest in industrial parks or vaguely foster “innovation.” It needs to build its basic science without any stated purpose of commercial use.
-> He really likes science.

163
The way individual technologies develop is focused, concentrated, and rational. Domains develop slowly, organically, and cumulatively.

164
“Innovation is not something mysterious. Certainly it is not a matter of vaguely invoking something called “creativity.” Innovation is simply the accomplishing of the tasks of the economy by other means.”

“innovation emerges when people are faced by problems – particular, well-specified problems. It arises as solutions to these are conceived of by people steeped in many means – many functionalities – they can combine.”

a new domain of significance (think of the digital one) is encountered by all industries in an economy. As this happens, the domain combines some of its offerings with arrangements native to many industries. The result is new processes and arrangements, new ways of doing things, not just in one area of application but all across the economy.

168
“Novel technologies are therefore brought into being – made possible – from some set of existing ones. Always.”

170
“technology is autopoietic (“self-creating,” or “self-bringing-forth,” in Greek).”
“the value of technology lies not merely in what can be done with it but also in what further possibilities it will lead to. The technologist Andy Grove was asked once what the return on investment was for internet commerce. “This is Columbus in the New World,” he answered. “What was his return on investment?”

174
“The presence of opportunity niches calls novel technologies into existence.”

175
“[Human needs] depend delicately and delightfully and intricately upon the state of society, and they elaborate as societies prosper. And because societies prosper as their technologies build out, our needs grow as technology build out.”

177
“We can think of [the economy] as a system that determines costs and prices and therefore signals oportunities to be fulfilled by novel elements, as well as deciding which candidate technologies will enter the active collection.

178f
“We can start by supposing that a candidate novel technology appears. It has been made possible by a combination of previous technologies and has bested its rivals for entry into the economy. Six events or steps then follow. [...]

  1. The novel technology enters the active collection as a novel element. It becomes a new node in the active collection.
  2. The novel element becomes available to replace existing technologies and components in existing technologies.
  3. The novel element sets up further “needs” or opportunity niches for supporting technologies and organizational arrangements. [NEXT PAGE]
  4. If old displaced technologies fade from the collective, their ancillary needs are dropped. The opportunity niches they provide didsappear with them, and the elements that in turn fill these may become inactive
  5. The novel element becomes available as a potential component in further technologies – further elements.
  6. The economy – the pattern of goods and services produced and consumed – readjusts to these steps. Costs and prices (and therefore incentives for novel technologies) change accordingly.

180
“Collapses caused further collapses in a backward succession. This is not quite the same as Schumpeter’s “gales of creative destruction,” where novel technologies wipe out particular businesses and industries broadly across the economy. Rather, it is a chain of domino-like collapses – avalanches of destruction, if you prefer to call them that.
The creative side to this is, as Schumpeter pointed out, that new technologies and industries take the place of those that collapse. We can add to this that new technologies can as easily set up new opportunity niches to be occupied by further new technologies, which set up further niches, to be occupied by yet further technologies. There are also avalanches – should we call them winds – of opportunity creation.
All this activity is going on at many points in the network at the same time. Like the buildout of species in the biosphere, it is a parallel process, an there is nothing orderly about it.” -> the list above is not as orderly as it seems

181
He describes his algorithm of the evolution of technology.
“as first, progress is slow.”
“The overall collective of technology always increases. But the active set varies in size, showing we would expect, a net increase over time.”

186
“This does not mean the evolution of technology is completely random. The pipeline of technologies coming in the next decade is reasonably predictable.
-> technological evolution is path-dependent -> near future is predictable -> far future not at all

187
“Change begets spates of change, and between these, quiescence begets quiescence.”

188
“In biology, combinations [as in combinatorial evolution] do form, but not routinely and by no means often, and not by the direct mechanisms we see in technology. Variation and selection [Darwin] are foremost, with combination happening at very occasional intervals but often with spectacular results.”

“In technology, combinatorial evolution is foremost, and routine. Darwinian variation and selection are by no means absent, but they follow behind, working on structures already formed.”

189
By these criteria [in systems language] technology is indeed a living organism. But it is living only in the sense that a coral reef is living. At least at this stage of its development – and I for one am thankful for this – it still requires human agency for its buildout and reproduction.”

192
Definition economy / economics:
“I will define the economy as the set of arrangements and activities by which a society satisfies its needs. (This makes economics the study of this.)

193
“The economy is an expression of its technologies.”

193f
“The economy forms an ecology for its technologies, it forms out of them, and this means it does not exist separately. And as with an ecology, it forms opportunity niches for novel technologies and fills these as novel technologies arise.
This way of thinking carries consequences. It means that the [NEXT PAGE] economy emerges – wells up – from its technologies. It means that the economy does more than readjust as its technologies change, it continually forms and re-forms as its technologies change. And it means that the character of the economy – its form and structure – change as its technologies change.”

194
“Normally we do not see this technology-creating-the-economy-creating-technology. In the short term of a year or so the economy appears given and fixed; it appears to be a container for its activities. Only when we observe over decades do we see the arrangements and processes that form the economy coming into being, interacting, and collapsing back again.”

196
“The whole moves forward in a sequence of problem and solution – of challenge and response – and it is this sequence we call structural change.”

197f
“Structural change is fractal, it branches out [NEXT PAGE] at lower levels, just as an embryonic arterial system branches out as it develops into smaller arteries and capillaries.”

199
“Technology determines the structure of the economy and thereby much of the world that emerges from this, but which technologies fall into place is not determined in advance.”

“within this stasis lie the seeds of its [the economy's] own disruption, as Schumpeter pointed out a hundred years ago.”

“From within, the system is always poised for change.”

199f
“The economy therefore exists always in a perpetual openness of change – in perpetual novelty. It exists perpetually in a process of [NEXT PAGE] self-creation. It is always unsatisfied.”

200
“The result is change begetting change.”

“Stated as a general rule, every technology contains the seeds of a problem, often several. This is not a “law” of technology or of the economy, much less one of the universe. It is simply a broad-based empirical observation – a regrettable one – drawn from human history.”

201
The economy therefore arises ultimately out of the phenomena that create technology; it is nature organized to serve our needs.
The economy therefore is not a homogeneous thing. It is a structure – a magnificent structure – of interacting, mutually supporting arrangements, existing at many levels, that has grown itself from itself over centuries.

202
“Economics as a discipline is often criticized because, unlike the “hard sciences” of physics or chemistry, it cannot be pinned down to an unchanging set of descriptions over time. But this is not a failing, it is proper and natural. The economy is not a simple system’ it is an evolving, complex one, and the structures it forms change constantly over time.”

209
“The economy, in a word, is becoming generative. Its focus is shifting from optimizing fixed operations into creating new combinations, new configurable offerings.
For the entrepreneur creating these new combinations in a startup company, little is clear.”
“The environment that surrounds the launching of a new combinatorial business is not merely uncertain; particular aspects of it are simply unknown.”

209f
“In this situation the challenge of [NEXT PAGE] management is not to rationally solve problems but to make sense of an undefined situation – to “cognize” it, or frame it into a situation that can be dealt with – and to position its offerings accordingly. Again here is a seeming paradox. The more high-tech technology becomes, the less purely rational becomes the business of dealing with it.

210
In the generative economy, management derives its competitive advantage not from its stock of resources and its ability to transform these into finished goods, but from its ability to translate its stock of deep expertise into ever new strategic combinations.

211
“as a more technological economy comes to the fore, we are shifting from the machine-like economy of the twentieth century with its factory nodes and input-output linkages to an organic, interrelated economy of the twenty-first century. Where the old economy was a machine, the new one is a chemistry, always creating itself in new combinations, always discovering, always in process.”

“Order, closedness, and equilibrium as ways of organizing explanations are giving way to open-endedness, indeterminacy, and the emergence of perpetual novelty.”

213
Messy vitality, says Venturi; and richness of meaning. Yes. I too am wholeheartedly for these.”
-> Me too.

214
“These two views, that technology is a thing directing our lives, and simultaneously a thing blessedly serving our lives, are simultaneously valid. But together they cause an unease, an ongoing tension, that plays out in our attitudes to technology and in the politics that surround it.”

215
“for all human existence we have been at home in nature – we trust nature, not technology. And yet we look to technology to take care of our future – we hope in technology. So we hope in something we do not quite trust. There is an irony here. Technology, as I have said, is the programming of nature, the orchestration and use of nature’s phenomena. So in its deepest essence it is natural, profoundly natural. But it does not feel natural.”

216
“Thus our reaction to technology as represented unconsciously in popular myth does not reject technology.”

“our unconscious makes a distinction between technology as enslaving our nature versus technology as extending our nature.”

Jones, Candace
2006
From Technology to Content: The Shift in Dominant Logic in the Early American Film Industry

195
The history of cultural industries is littered with successful incumbents who, failing to see or respond to dramatic shifts in their competitive landscapes, were replaced by newcomers. In essence, cultural industries showcase how one dominant logic – the means and practices for achieving desired goals (Bacharach, Bamberger, & Sonnenstuhl, 1996; Prahalad & Bettis, 1986) - is replaced by another dominant logic. For example, early technology firms, which dominated the film industry from 1895 to 1911, dismissed the importance of films containing stories and stars, only to be replaced by content firms that focused on stories and stars and attracted larger audiences (Jones, 2001).”

195f
“In short, dominant players were unable to see the value of resources and alternative strategies that newer entrants brought into the industry and how these resources and strategies shifted the basis of competitive advantage.”

196
Why is it that dominant players are unable to see and adapt to shifts in their environments, opening the door for new players who eventually replace them? Manage- rial attention is a scarce resource (Ocasio, 1997), creating competitive blindspots or judgmental mistakes (Zajac & Bazerman, 1991), when attention is restricted to existing competitors and practices. Two conditions are likely to focus incumbents’ managerial attention on existing resources and practices: intense rivalry among dominant firms and shared career backgrounds of top decision makers.”

The more similar the dominant players’ backgrounds, the more likely they are to interact in industry forums, build overlapping social networks, and develop taken-for-granted rules of competition, creating an industry macroculture that may be maladaptive (Abrahamson & Fombrun, 1994). When tacit rules are shared among dominant players, alternatives are neither seen nor imagined (Scott, 1995).”

199f
“Because immigrants did not share a common language (the three largest immigrant groups came from Germany, Russia, and Italy), they needed an easily understandable form of story telling, which is a narrative.”

202
“Technology entrepreneurs did not at- tend sufficiently to content entrepreneurs until they competed head to head as producers, moving into greater resource similarity (Chen, 1996).”

When entrepreneurs and top decision makers restrict their focus of attention to either technology or content, this provides an opportunity for smaller or newer competitors to exploit this restricted focus of attention. Ironically, the bit player among the content firms was Warner Brothers, who by developing sound technology in 1927 revolutionized and consolidated its place in the film industry.”

In today’s media environment, technology and content are finding new ways in which they may live off of and extend one another, requiring that top decision makers attend to both technology and content.

category: PhD sources
tags: , ,

Dena, Christy
2008-2010
Cross-Media Management Technologies (17.11.2010)

Very good list of efforts to EA bible/process/coordination software.

For more hands-on advice, see Watson, J ~ Content management and delivery tools for indie ARG producers

category: PhD sources
tags: , ,

Watson, Jeff
09.02.2010
Content management and delivery tools for indie ARG producers (17.10.2010)

Gives a good list of tools one can use to coordinate EA. Often very practical advice (use whiteboard). For comprehensive software solutions, see Dena, C ~ Cross-Media Management Technologies

Lucas, George
2009
Speaker at the World Business Forum 2009 (08.10.2009)

He says that content in the cinema is not intrinsically better than on an iPhone. All art forms are different and incomparable. Star Wars was never meant to be watched on an iPhone, but that does not mean the iPhone is a worse medium. There simply has not been any mindblowing iPhone-specific content yet. Creators and audience need to approach the two differently.

Bazin, André
1953 -> 2002 -> 2003
Will CinemaScope Save the Film Industry? Cinémascope: sauvera-t-il le cinéma?

80
Everybody knows by now, even the average movie-goer, that Hollywood is trying to come to terms with one of the most severe economic crises in its history through the introduction of both 3-D, whose avant-garde stereoscopy has already been seen on French screens, and CinemaScope, whose big war machine, The Robe (Henry Koster, 1953), has already been shown in New York and is soon going to be exhibited in Europe. in New York and is soon going to be exhibited in Europe. Everybody knows, too, that Hollywood is forced to accept the risks of such an endeavor – which totally upsets the norms not only of production, but also of distribution – in view of the acute competition represented by television. At least everybody thinks he knows these things, for the details of the problem are not that simple. The aim of this article, then, is precisely to try to create some order out of all this.” -> Hollywood is doing the same thing it did 60 years ago!
“While some big companies almost completely ceased production only a few months ago, one can see a minor company like Monogram double its annual schedule for the production of B-movies for normal screens. Clearly, the heyday of Hollywood is over.
“By investing totally in CinemaScope, Fox is not repeating Warner Brothers’ gamble with talkies. None of the American companies, in spite of a film-consumption crisis that has become worse and worse over the last five years, are yet on the verge of bankruptcy. They can probably all afford to indulge in a long period of Malthusianism without being threatened with extinction. This means, of course, that the technical experiment will be relatively controlled and that Hollywood will probably be able to draw some conclusions as soon as the moviegoing wind starts blowing one way or another.
The situation will probably be more serious for the unemployed technicians and actors.
“underscoring the fact that Hollywood is still in control. It is important to know this especially for those who naïvely believe in some huge crash, in Hollywood’s sinking into an economic chaos from which Europeans could benefit.

80f
“On the contrary, its operation will continue to be mounted with caution and firmness, and that operation will be massively supported by the various publicity departments.”

81
The film revolution will be universal or it won’t take place at all. Whether we like it or not, Hollywood remains the magnetic pole of the film industry, at least as far as technical proficiency is concerned. We can particularly see it today: Cinerama, which is little more than Abel Gance’s triple screen, and CinemaScope, which was invented twenty-five years ago by Professor Chrétien, seem viable all of a sudden because of the interest that America has shown in them now that the moviemaking business is in decline.
“The immediate cause is the dramatic reduction of the number of moviegoers since the introduction of television. In the last five or six years, the American film industry has lost approximately half of its national audience; this has meant the closing down of five thousand movie theaters (all of France doesn’t have that many), and will mean the bankruptcy in the near future of several thousand others.”
“Furthermore, we know that in various European countries, particularly France, where the number of television sets is still insignificant, a disturbing reduction in the number of moviegoers has been observed in the last few years. Everything, then, seems to indicate that a general, deep, and a priori weariness with the cinema on the part of the American public has found in television a visible means of manifesting itself. The viewer statistics are therefore all the more alarming, and they indicate that the haemorrhage cannot be checked through a mere cauterization – a CinemaScoping, as it were – of the wound made by television to the film industry.”

82
He explains why Hollywood’s defence mechanism had to “be of a spectacular nature.” It was foreseeable that the quality and size of TV screens won’t grow much more (for technical reasons). So if cinema was of high quality, it had something TV didn’t have. History has proven him right! But today things are very different. TV’s size and quality IS becoming competitive. Plus it remains all its other advantages. Can Hollywood’s response of increasing the quality/spectacle really have an impact?
“After two years of continuous running, seats still have to be booked six months in advance [at the Cinerama New York.” UNBELIEVABLE!!!

Herrmann-Pillath, Carsten
2002
Grundriß der Evolutionsökonomik

27
Definition-evolutionary economics:
Das wirtschaftliche Grundproblem ist die Koordination der Bedürfnisbefriedigung autonom handelnder Individuen in einem Zustand des Unwissens. Dieses Unwissen betrifft auch die Frage der Vorzugswürdigkeit unterschiedlicher Koordinationsmechanismen zur Lösung bestimmter Probleme. Ein funktionsfähiges und viables System von Koordinationsmechanismen ist eine „Ordnung“. Die Evolutionsökonomik befasst sich also mit der Frage, wie Ordnung in menschlichen Gesellschaften entsteht und erhalten bleibt. Ihre wirtschaftspolitischen Schlußfolgerungen verstehen sich dementsprechend prinzipiell als Ordnungspolitik, d.h. im Zustand fundamentalen Unwissens werden keine Konzepte direkter Steuerung entwickelt, sondern Konzepte der Ermöglichung von Selbstorganisation und -koordination.

29
“Wirtschaftswissenschaft [ist] ohne transdisziplinäre Öffnung gar nicht denkbar.”

262
“Strukturen sind in der Zeit stabile Konfigurationen von Elementen und Aktoren: Sie sind der Reflex zeitlicher Ordnungen in materiell-energetischen Prozessen und von Transaktionen in Netzwerken.”
“Strukturen sind Regelmäßigkeiten in Netzwerken und materiell-energetischen Prozessen, also wiederkehrende Ursache-Wirkungs-Zusammenhänge.”

269
Institutionen sind Konfigurationen von Netzwerken, die bestimmte Verläufe von Transaktionen gegenüber anderen auszeichnen, und in der Zeit stabil sind.

313
“Manchmal ist auch die „Technologie“ einer Gesellschaft in ihrer Gesamtheit angesprochen, was wir hier nicht nachvollziehen wollen.”
Definition-Basistechnologie:
Eine Basistechnologie ist ein Korrelat zwischen einer Klasse von Artefakten und einem allgemeinen Bauprinzip (zum Beispiel alle Verbrennungsmotoren). [...]

325f

  1. Entstehungsphase
  2. Verbreitungsphase “Es setzt sich ein sogenanntes „dominant design“ durch. (p. 326)”
  3. Stabilisierung und Obsoleszenz

327
Bei der Anwendung des VSB (VSR auf Englisch)-Paradigmas wird “eine Technologie [...] als ein Wissen betrachtet, das durch die relativen Erfolge bei der Lösung bestimmter Probleme selektiert wird. Diese Probleme werden nachfrageseitig definiert und bestimmen die Leistungen, die Technologien erbringen sollen.”
Die Koordination des Wissens zwischen Anwendung und Produktion von Technologie ist ein VSB-Prozeß, bei dem nachfrageseitig das Wissen um Problemstellungen die Selektionsumgebung für Variationen des technologischen Wissens darstellt. Die Nachfrageseite ist also prinzipiell ein Mechanismus äußerer Selektion. Wir können dann die Basistechnologien als Mechanismen innerer Selektion auffassen. Konkrete Anwendungen ergeben sich dann aus dem Wechselspiel zwischen innerer und äußerer Selektion der Technologie. Technologische Paradigmata entsprechen technologischen Entwicklungspfaden im Möglichkeitsraum aller Technologien.
“Es ist aber in jedem Fall wichtig zu notieren, daß die Diffusion von Technologien also maßgeblich durch die Entdeckung von Problemen bestimmt auch ist bzw. durch ihre tatsächliche Beanspruchung zur Lösung von Problemen.”

328
“Es kann geschehen, das prinzipiell vorhandenes technologisches Wissen nicht umgesetzt wird, weil entweder der Problemlösungsbedarf nicht gegeben ist oder weil die gegebene gesellschaftliche Struktur nicht geeignet ist, um den Bedarf zu artikulieren.” -> EA is working on getting out of this problem. People have to learn what EA is and how to consumer it.
“Technologien können aber auch neue Probleme erst definieren, also auch nachfrageseitig in dem Sinne Neuheit erzeugen, daß die Leistungen selbst erst entdeckt werden. Das heisst, die „Umwelt“ ist nicht vollständig unabhängig von der Erzeugung von Technologien.” -> EA has to define the problem to which it is the solution.

328f
“Umgekehrt muß ein Produzent einer Technologie auch in der Lage sein, Probleme der Anwender zu erkennen, die diese selbst nicht kennen.
Generell gilt für alle Technologien, daß eine prinzipielle Differenz besteht zwischen dem generischen Wissen der Technologie und dem kontextsensitiven Wissen, das in konkreten und lokalen Anwendungen mit diesem generisches Wissen korrliert sein muß.” That the technology is there does not mean it will be used.

331
“Das Konzept der Basistechnologie bezieht sich auf grundlegende Merkmale der Herstellung und Funktionalität von Technologien. Technologien weisen ein in der Zeit stabiles Grundmuster ihrer Konstruktionen und Problemlösungen auf, wie etwa das Prinzip „Verbrennungsmotor“.”

334

Mikro- und Makrovarietät in der technologischen Entwicklung

338
“Die Geschichte lehrt, daß die Ablehnung neuer Technologien häufig durch die Angst vor der Entwertung der eigenen Fähigkeiten entsteht. Ein Beispiel sind die Ludditen des 19. Jhs.”
Technologie-spezifische Anwender-Wissensbasis => “Diese strukturelle Kopplung zwischen dem Wissen, das dem Artefakt innewohnt, und dem Wissen, das die Anwender entwickeln, kann erhebliche Barrieren für den Eintritt einer neuen Technologie schaffen, weil die Anwender nicht motiviert sind, ihre Wissensbasis zu entwerten und in die Entwicklung einer neuen zu investieren.”

342
“”Ein damit zusammenhängendes, in der neoklassischen Institutionenökonomik vielverwendetes Argument zum Zusammenhang zwischen Technologie und Organisation bezieht sich auf die schon angesprochene Möglichkeit, daß die Technologie komplementäre Investitionen voraussetzt, die in dem Sinne spezifisch sind, daß sie nur für diese Technologie und bestimmte ihrer Anwendungen nutzbar sind. Dies können spezielle Fertigungsmaschinen sein oder auch das schon betrachtete spezifische Humankapital. Solche Investitionen mit sogenannter hoher „asset specifity“ werden nur geleistet, wenn für die Zukunft Erwartungssicherheit dahingehend besteht, daß tatsächlich auch der Einsatz erfolgt.”

345

Innere und äußere Selektion von Technologien und Organisationen

Innere und äußere Selektion von Technologien und Organisationen

347
gerade in Anfangsphasen von Innovationen besteht die Funktion des Unternehmers darin, technologiespezifische Transaktionen zu institutionalisieren. Dabei gehen Unternehmer typischerweise zunächst von idiosynkratischen, also singulären Beziehungen in Netzwerken aus (etwa bei der Finanzierung, die in besonderem Masse auf Vertrauen beruhen muß).
Gleichzeitig kreiiert der Unternehmer Interpretationen von Technologie. Dies können Rekombinationen vorhandener Technologie sein, also durchaus die eigentliche Erfindertätigkeit. Ökonomisch bedeutsamer ist jedoch die Interpretation von Technologie im Wissen über Nutzungsmöglichkeiten. Der Unternehmer erzeugt entweder dieses Wissen erst beim Nutzer oder er kombiniert vorhandenes Wissen neu. Das verdeutlicht, daß unternehmerisches Handeln in hohem Masse kommunikatives Handeln sein muß, und weniger materiell-energetisch gestaltend.”

386
“die letztendliche Bestimmung von Macht [kann] nur unter Bezug auf konkrete Wirtschaftssysteme geschehen [...]. Macht verändert ihren Charakter im Laufe der Evolution von Wirtschaftssystemen. Zudem sind die Interdependenzen zwischen den verschiedenen Strukturen entscheidend für die Einschätzung von Machtstrukturen: Macht stabilisiert Institutionen, muß aber umgekehrt auch institutionalisiert sein. Diese Zusammenhänge können wir nur im Rahmen des Konzeptes der „Ordnung“ begreifen, das sich auf die Struktur der Strukturen von Macht, Institutionen und Technologie bezieht.”

Brooks, Kevin Michael
1999
Metalinear Cinematic Narrative

64-82
Describes approaches to how a story can evolve:

  1. 64-67, Knowledge-based Approach: don’t really understand
  2. 67-70, Simple-Link Approach: basically the way hypertext/links work; user clicks his way through a story
  3. 70-74, Multiple Character Approach: user interacts with characters (see 72: story engine) and learns the story from them
  4. 74f, Puzzle Approach: user moves from puzzles to puzzle and learns the story on the way; ARGs do this -> downside: Sean Stewart: TNAG
  5. 75-78, Traffic Circle Approach: user starts at a central place from where he goes down story lanes and always returns to the central place
  6. 78fSingle-Stream Cinematic Sequence Approach: moving pictures tell something in their order, even if the user is able to choose in what order to watch them
  7. 80-82, Folded Approach: not sure this is a real category (perhaps he just wanted to present his past creative work); a main character tells sth (as a moving picture?) -> user can click on screen anytime -> detail about that scene is then told by 12 characters discussing it -> user can click on on of the 12 to hear his perspective (second fold) -> user can make main character talk to that character (third fold)

72
Definition-story engine:
“the term story engine is used to describe a set of software algorithms designed to make decisions regarding how a computer-based story should proceed.” The user does something and the story engine responds in a certain way.

93
“the metalinear form extends the writer’s narrative voice so the writer can say more things in more ways.”

95
“A writer is not so much someone who has something to say as he is someone who has found a process that will bring about new things he would not have thought of if he had not started to say them.” William Stafford, from WRITING THE AUSTRALIAN CRAWL, February 1982

201
Metalinear narrative is the name proposed by this research for this new narrative form. The metalinear narrative is a collection of small related story pieces designed to be arranged in many different ways, to tell many different linear stories from different points of view, with the aid of a story engine which sequences the story pieces.

202
“Metalinear narrative has three primary components:

  • An abstract story structure composed of narrative primitives which a writer can manipulate and rearrange according to her creativity. The story structure provides the narrative framework, or spine, for the many linear narratives to be produced from the metalinear narrative
  • A representation of story granules to be resequenced in various ways. This repre­sentation includes annotations of how each granule fits into the story structure and the narrative relationships between the story granules
  • Methods of resequencing story granules based on their representation and the pro­vided abstract story structure. The story engine chooses granules which fit the sto­ry structure according to predetermined narrative styles

My thesis is that a writing tool which offers the author these three key elements, as well as knowledgeable feedback about narrative construction and context during the creative process, is essential to the task of creating metalinear narratives of significant dimension.”

205
“Met­alinear narrative may make it easier for all of us, not just a few of us, to tell our stories.” -> empowerment

Stewart, Sean
2010
TEDxEdmondon: Bard 5.0 The Evolution of Storytelling (13.07.2010)

“Any way that humankind has invented to lie to each other should be part of your storytelling toolkit.”

Storytelling generations

    Bard 1.0 – old dead Greek blind guys
    Bard 2.0 – Greek theatre – parallel bards
    Bard 3.0 – book – scalable bards
    Bard 4.0 – cinema – parallel scalable bards
    Bard 5.0 – digital storytelling (not the Hartley type)

McGraw-Hill
2008
Building Information Modeling (BIM): Transforming Design and Construction to Achieve Greater Industry Productivity

2
Definition-BIM
BIM is “The process of creating and using digital models for design, construction and/or operations of projects.”

21
“For decades, aerospace, automotive and shipbuilding companies have designed their complex products virtually, working closely with their suppliers, and used the models to drive their fabrication equipment. In effect they build the product twice, once virtually to ensure optimization, then physically in exact compliance with the model, at a high level of quality and production efficiency, in safe clean conditions with a skilled and well-trained workforce. This has contributed enormously to improved productivity, safety and product quality in those industries.”
“The Key Concepts of BIM
Most of the important benefits of BIM can be tied to three fundamental concepts:

  1. Database Instead of Drawings
  2. Distributed Model
  3. Tools + Process = Value of BIM”

22
I would call it the increasing level of use of BIM. It starts with a simple model, goes on to a model in time (the virtual construction process of a building), adds project management, then links costs to to those project elements, allows photo realistic illustrations, and provides a model the owner can use for maintenance purposes.

  • “Design models – architectural, structural, MEP and site/civil
  • Construction model – breaking the design models down into construction sequences
  • Schedule (4D) model – linking the work breakdown structure to project elements in the model
  • Cost (5D) model – linking costs to project elements in the model
  • Fabrication model – replacing traditional shop drawings and driving fabrication equipment
  • Operations model – for turnover to the owner”

24
“Although it can be said that we are still in the “wonder years” of this industry transformation, one thing is clear, we are not going back.”