Lucas, George
2009
Speaker at the World Business Forum 2009 (08.10.2009)
He says that content in the cinema is not intrinsically better than on an iPhone. All art forms are different and incomparable. Star Wars was never meant to be watched on an iPhone, but that does not mean the iPhone is a worse medium. There simply has not been any mindblowing iPhone-specific content yet. Creators and audience need to approach the two differently.
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