“TRANSUMERS are consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible. Hey, the past is, well, over, and the future is uncertain, so all that remains is the present, living for the ‘now’.”

Trendwatching ~ Transumers (01.10.2009)