A short history of the failure of Pop.com, a project by Dreamworks and Imagine Entertainment which was supposed to stream short films in 2000, long before YouTube.
It had huge stars on board.
But it was supposed to be Dreamworks-only content and people were too busy to deliver. Later on they decided to accept short films from aspiring filmmakers.
Then the dot com bubble burst and they couldn’t raise more money.
They wanted to collaborate with AtomFilms, who were not interested and finally it was shut down.
Business Week ~ What Burst Pop.com’s Bubble (13.02.2009)
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