Hessel, Evan ~ YouTube goes Hollywood

Success story of an indie film maker, who wasn’t able to refinance his film although he was fairly successful at festivals. He only sold 2,000 DVDs in 2 years. Then he uploaded the film on YouTube and sold 4,000 DVDs in one year, had 530.000 views, and made an advertising partnership with a start-up Web site which brought in another $15,000.

Four Eyed Monsters is the first example of how YouTube actively tried to go that way.

“Project:Direct” was YouTube’s next project about short films. The winner was flown to Sundance by Hewlett Packard.

“YouTube streaming could actually stimulate DVD sales, pointing to the experience of Monty Python’s distributors, who posted dozens of television segments last year and soon saw its DVD boxed set shoot to No. 2 on Amazon.com’s movies and television bestseller list.”

YouTube’s content partnership head Jordan Hoffner: “”We have no schedule, unlimited shelf space and amazing data about the audience.” Not a bad pitch. Will anyone bite? We’ll see.”

YouTube goes Hollywood
10 MPH
Four Eyed Monsters

About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

Be the first to comment

Leave a Reply