A short history of Hulu, why it succeeded and why everybody was sceptical about it: “Asking two incumbents to work together to create a disruptive business seemed like a recipe for disaster.”
“Last March, Innosight said that if Hulu was to succeed, it must forget the lessons of its core businesses. Seems as if it forgot those lessons.”
Basically they are arguing that Hulu only succeeded, because the parent companies NBC Universal and News Corp. allowed Hulu not to care about their existing business models. Furthermore an external CEO was chosen who then chose external staff.
But Hulu still uses their “old” model of offering good content and selling ads. Only they are selling far less and cheaper ads than the parents.
Now the advertisement-market is collapsing and Hulu is losing its business model. It has to forget even more.
Therefore Hulu should forget even more and find really new ways of making money.
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