Jenkins, Henry
15.01.2003
Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling (06.10.2010)

This is where/when he coined Transmedia Storytelling!

“For our generation, the hour-long, ensemble-based, serialized drama was the pinnacle of sophisticated storytelling, but for the next generation, it is going to seem, well, like less than child’s play. Younger consumers have become information hunters and gatherers, taking pleasure in tracking down character backgrounds and plot points and making connections between different texts within the same franchise.”

“While the technological infrastructure is ready, the economic prospects sweet, and the audience primed, the media industries haven’t done a very good job of collaborating to produce compelling transmedia experiences. Even within the media conglomerates, units compete aggressively rather than collaborate. Each industry sector has specialized talent, but the conglomerates lack a common language or vision to unify them.” -> EA!

“Franchise products are governed too much by economic logic and not enough by artistic vision.”

“So far, the most successful transmedia franchises have emerged when a single creator or creative unit maintains control over the franchise.”

Definition-transmedia storytelling:
“In the ideal form of transmedia storytelling, each medium does what it does best-so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don’t need to have seen the film to enjoy the game and vice-versa.”