Krippendorff, Klaus
Bock, Mary Angela
2009
Part 1: History and Conception of Content Analysis

3
“An analytical construct is a means to render inferences from texts to the contexts of their use conclusive. In George’s article, the analytical construct consists of knowledge of how an elite’s use of preparatory propaganda responded to events not under its control.”

“While making specific inferences from text to their contexts is now the defining feature of content analysis, informs its methodology, and has guided our selections in this volume, there are analyses of textual matter that do not go as far.”

“Obviously, without some background knowledge of the authors and contexts of their texts, word frequencies or rank orders say little.”
-> which is why interviews first -> gain knowledge about creators?