Krippendorff, K et al ~ Part 3: Inferences and Analytical Constructs

Krippendorff, Klaus
Bock, Mary Angela
Part 3: Inferences and Analytical Constructs

“We call the model of the relationship between textual matter and the empirical domain of the desired inferences an analytical construct. Analytical constructs connect the data of a content analysis to the answers it hopes to provide.”
-> Is entarch the analytical construct?

“While all texts lend themselves to numerous kinds of inferences, content analysts need to be explicit about the logical basis of the inferences that would answer their research questions: the analytical constructs they adopt.”

About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

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