Transmedia Producer

Krippendorff, Klaus
Bock, Mary Angela
2009
Part 3: Inferences and Analytical Constructs

105
“We call the model of the relationship between textual matter and the empirical domain of the desired inferences an analytical construct. Analytical constructs connect the data of a content analysis to the answers it hopes to provide.”
-> Is entarch the analytical construct?

“While all texts lend themselves to numerous kinds of inferences, content analysts need to be explicit about the logical basis of the inferences that would answer their research questions: the analytical constructs they adopt.”

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