Jenkins, Henry
2010
Transmedia Storytelling and Entertainment: An annotated syllabus

943
“Teaching a class on transmedia is especially challenging – in part because the topic represents an intersection between fields of research that are normally held as methodologically separate.” -> use for methodology chapter!

“by definition, teaching about transmedia requires us to move away from medium- specific models for structuring the curriculum in favour of a comparative media perspective, providing a context for helping students to think across media platforms and to understand how they are interacting with each other in ever more complex ways.” Reference for communication technologies comparative table.

944
Jenkins newest definition-transmedia storytelling:
“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.”

945
“My own early writing about transmedia may have over-emphasized the ‘newness’ of these developments, excited as I was to see how digital media were extending the potential for entertainment companies to deliver content around their franchises. Yet Derek Johnson has made strong arguments that the current transmedia moment needs to be understood in relation to a much longer history of different strategies for structuring and deploying media franchises.”