no shit
category: PhD sources
tags: ,

Elberse, Anita
2008
Should You Invest in the Long Tail?

96
“For Chris Anderson, the strategic implications of the digital environment seem clear. “The companies that will prosper,” he declares,“will be those that switch out of lowest-common-denominator mode and figure out how to address niches.” But my research indicates otherwise. Although no one disputes the lengthening of the tail (clearly, more obscure products are being made available for purchase every day), the tail is likely to be extremely flat and populated by titles that are mostly a diversion for consumers whose appetite for true blockbusters continues to grow. It is therefore highly disputable that much money can be made in the tail.

“The companies that will prosper are the ones most capable of capitalizing on individual best sellers.”

Balio, Tino
1985
Part I: A Novelty Spawns Small Businesses, 1894-1908 in Balio, Tino ~ The American Film Industry

Film history, not economics. But describes the industry beginnings.

10
Although the technical novelty of moving pictures was enough to thrill the first audiences, producers soon realized that if business was to continue, a steady supply of fresh films was required.

“[Edison] instituted a series of patent infringement suits in December 1897 against nearly every organization and individual of consequence that had entered the business.”

18
“[...] the movies [and with them nickelodeons] did not remain the province of the working class for long.”

20
“The records of the Biograph Company reveal that in the period 1900-1906, the studio produced more nontheatrical subjects than dramatic films, 1,035 and 774, respectively. By 1908, however, the industry concentrated its production efforts on narratives almost exclusively.”

“Narratives [...] offered the advantage of regularizing and stabilizing production.” Not like docos or news: if there was not news, there was nothing to show; and cameramen had to travel to the news, which was costly.

23
“Edison wanted the entire pie for himself.” He was ruthless, his aim a monopoly with him as king. The other companies weren’t much better, though.

24
“the patent wars seriously hampered expansion of the industry.” People were making money, but the situation was unsure. So nobody invested in anything. Small companies simply “closed their doors.” Barriers to entry had been created.

25
“Edison and Biograph declared a truce in summer 1908, and formed the Motion Picture Patents Company. By joining forces they could now control the industry without a doubt.”

category: PhD sources
tags: ,

Hay, Donald A.
Morris, Derek J.
1991
Industrial Economics and Organization: Theory and Evidence
Oxford University Press; Oxford

496
Definition-horizontal merger:
“A horizontal merger is one in which both firms are in the same product market. A vertical merger is one in which a firm acquires either a supplier or a customer firm. If there is no horizontal or vertical relation between two merging firms, then it is defined as a conglomerate merger. In practice, many mergers between diversified companies include elements of two or even all three of these classifications.”

category: PhD sources
tags: ,

O’Brien, Daniel P.
1997
Vertical Integration in Magill, Frank N. ~ International Encyclopedia of Economics
Volume One
Fitzroy Dearborn Publishers; London, Chicago
pp. 1628-1631

1628
Definition-vertical integration:
“Vertical integration is a situation in which a single firm owns and controls portions of successive stages of production. The extent of integration, through its effect on firms’ costs and managerial incentives, is an important determinant of firms’ profitability and overall industry performance.”

category: PhD sources
tags: ,

Connell, Carol M.
2009
Vertically Integrated Chain in Wankel, Charles ~ Encyclopedia of Business in Today’s World
Sage; Thousand Oaks, California
pp. 1680-1683

1680
Definition-vertical integration:
“A vertically integrated chain represents a series of make or buy decisions made by firms, beginning with raw materials and manufacturing (backward integration) and moving forward to distribution and marketing (forward integration). To this end, a firm may build or buy a wholly owned subsidiary, secure a minority shareholding or join in a formal or informal strategic alliance to provide a specific segment of its value chain anywhere in the world where costs are lower and access to consumer markets are closer.”

category: PhD sources
tags: ,

Hartley, John
2006
“Read thy self”: Text, Audience, and Method in Cultural Studies in White, M et al ~ Questions of Method in Cultural Studies

71
The “method” of cultural studies has had a controversial history, since from the start cultural studies was regarded by proponents and critics alike as an avant-garde enterprise – innovative or upstart, depending upon where one stood. As an interdisciplinary meeting ground there was no one “method.” Cultural studies itself became a site for debates about important issues that confronted knowledge institutions more generally.”

“As an interdisciplinary colloquy, cultural studies caused continuing methodological turbulence.”

97
“true interdisciplinarity remains still in the process of becoming”

“Cultural studies itself has a history of what I call “walking away syndrome” when confronted by difficult problems of method or the politics of its own knowledge. Problems were not worked through. Challenges were issued, then everyone started to think about something else.”

100
“In the world of formal academic knowledge it was quite possible that the situation was already reversed: there are more writers than readers.”

101
“it wasn’t the truth-seeking journalist or scientist who won the trust of the public (even by their own empirical standards, using their preferred statistical method). It was the rhetorical teachers, doctors, priests and professors who were trusted to “tell the truth.”” -> A poll about who people believe to tell the truth the most. Doctors won.

category: PhD sources
tags: ,

Creswell, John
2007
Qualitative Inquiry & Research Design: Choosing Among Five Approaches

5
“By research design, I refer to the entire process of research from conceptualizing a problem to writing research ques­tions, and on to data collection, analysis, interpretation, and report writing (Bogdan & Taylor, 1975). Yin (2003) commented, “The design is the logi­ cal sequence that connects the empirical data to a study’s initial research questions and, ultimately, to its conclusions” (p. 20).”

11
“Qualitative inquiry represents a legitimate mode of social and human science exploration, without apology or compar­isons to quantitative research.”

16
“In the choice of qualitative research, inquirers make certain assumptions. These philosophical assumptions consist of a stance toward the nature of reality (ontology), how the researcher knows what she or he knows (epistemology), the role of values in the research (axiology), the language of research (rhetoric), and the methods used in the process (methodology) (Creswell, 2003).”

17

22f
Pragmatism
There are many forms of pragmatism. Individuals holding this worldview focus on the outcomes of the research-the actions, situations, and consequences of inquiry-rather than antecedent conditions (as in postpositivism). There is a concern with applications-”what works”-and solutions to problems (Patton, 1990). Thus, instead of a focus on methods, the important aspect of research is the problem being studied and the questions asked [next page] about this problem (see Rossman & Wilson, 1985). Cherryholmes (1992) and Murphy (1990) provide direction for the basic ideas:

  • Pragmatism is not committed to any one system of philosophy and reality.
  • Individual researchers have a freedom of choice. They are “free” to choose the methods, techniques, and procedures of research that best meet their needs and purposes.
  • Pragmatists do not see the world as an absolute unity. In a similar way, mixed methods researchers look to many approaches to collecting and analyzing data rather than subscribing to only one way (e.g., quantitative or qualitative).
  • Truth is what works at the time; it is not based in a dualism between reality independent of the mind or within the mind.
  • Pragmatist researchers look to the “what” and “how” to research based on its intended consequences-where they want to go with it.
  • Pragmatists agree that research always occurs in social, historical, political, and other contexts.
  • Pragmatists have believed in an external world independent of the mind as well as those lodged in the mind. But they believe (Cherryholmes, 1992) that we need to stop asking questions about reality and the laws of nature. “They would simply like to change the subject” (Rorty, 1983, p. xiv.)
  • Recent writers embracing this worldview include Rorty (1990), Murphy (1990), Patton (1990), Cherryholmes (1992), and Tashakkori and Teddlie (2003).

In practice, the individual using this worldview will use multiple methods of data collection to best answer the research question, will employ both quantitative and qualitative sources of data collection, will focus on the practical implications of the research, and will emphasize the importance of conducting research that best addresses the research problem. In the discussion here of the five approaches to research, you will see this worldview at work when ethnographers employ both quantitative (e.g., surveys) and qualitative data collection (LeCompte & Schensul, 1999) and when case study researchers use both quantitative and qualitative data (Luck, Jackson, & Usher, 2006; Yin, 2003).”

62f
the intent of a grounded theory study is to move [next page] beyond description and to generate or discover a theory, an abstract analytical schema of a process (or action or interaction, Strauss & Corbin, 1998). Participants in the study would all have experienced the process, and the development of the theory might help explain practice or provide a framework for further research. A key idea is that this theory-development does not come “off the shelf,” but rather is generated or “grounded” in data from participants who have experienced the process (Strauss & Corbin, 1998). Thus, grounded theory is a qualitative research design in which the inquirer generates a general explanation (a theory) of a process, action, or interaction shaped by the views of a large number of participants (Strauss & Corbin, 1998).”

67f
The investigator needs to set aside, as much as possible, theoretical ideas or [NEXT PAGE] notions so that the analytic, substantive theory can emerge.”
-> I use aspects of GT.

101
“Regardless of the logic chosen, there are elements of writing a good qualitative research problem statement, a purpose statement, and research questions tailored to one of the approaches to qualitative research

102
Qualitative studies begin with authors stating the research problem of the study. In the first few paragraphs of a design for a study, the qualitative researcher introduces the “problem” leading to the study. The term “problem” may be a misnomer, and individuals unfamiliar with writing research may struggle with this writing passage. Rather than calling this passage the “problem,” it might be clearer if I call it the “need for the study. ” The intent of a research problem in qualitative research is to provide a rationale or need for studying a particular issue or “problem.” Why is this study needed?

103
For a grounded theory study, I would expect to learn how we need a theory that explains a process because existing theories are inadequate, nonexistent for the population, or need to be modified.

“As the most important statement in an entire qualitative study, the purpose statement needs to be carefully constructed and written in clear and concise language.”

103f
“The purpose of this ______________ (narrative, phenomenological, grounded theory, ethnographic, case) study is (was? will be?) to ______________ (understand? describe? develop? discover?) the ______________ (central phenomenon of the study) for (the participants) at [NEXT PAGE] ______________ (the site). At this stage in the research, the ______________ (central phenomenon) will be generally defined as ______________ (a general definition of the central concept).”

105

106
Example Grounded Theory purpose statement:
“The primary purpose of this article is to present a grounded theory of academic change that is based upon research guided by two major research questions: What are the major sources of academic change? What are the major processes through which academic change occurs? For purposes of this paper, grounded theory is defined as theory generated from data systematically obtained and analyzed through the constant comparative method. (Conrad, 1978, p. 101)”

107
“I especially like the con­ceptualization of Marshall and Rossman (2006) of research questions into four types: exploratory (e.g., to investigate phenomenon little understood), explanatory (e.g., to explain patterns related to phenomenon), descriptive (e.g., to describe the phenomenon), and emancipatory (e.g., to engage in social action about the phenomenon).”

110
“in grounded theory, the steps involve identifying a central phenomenon, the causal conditions, the intervening conditions, and the strategies and consequences. By writing procedural subquestions, authors can mirror the procedures they intend to use in one of the five approaches to inquiry and foreshadow their choice of approach.”

113f
“three topics related to introducing and focusing a qualitative study: the problem statement, the purpose statement, and the research questions. Although I discussed general features of designing each section in a qualitative study, I related the topics to the five approaches advanced in this book. The problem statement should indicate the source of the issue leading to the study, be framed in terms of existing literature, and be related to one of the approaches to research using words that convey the approach. The purpose statement also should include terms that encode the statement for a specific approach. Including comments about the site [NEXT PAGE] or people to be studied foreshadows the approach as well. The research questions continue this encoding within an approach for the central question, the overarching question being addressed in the study. Following the central question are subquestions, and I expand a model presented by Stake (1995) that groups subquestions into two sets: issue subquestions, which divide the central phenomenon into subtopics of study, and procedural sub­ questions, which convey the steps in the research within an approach. Procedural subquestions foreshadow how the researcher will be presenting and analyzing the information.”

130

Höijer, Birgitta
2008
Ontological Assumptions and Generalizations in Qualitative (Audience) Research

283
“Advocates of more quantitative methods claim that qualitative methods only give exploratory, descriptive and specific knowledge, which is of limited scientific interest.
Qualitative researchers counter that statistical generalizations, sometimes labelled empirical generalization or extrapolation (Danemark et al., 2002; Eriksson, 2006), which are characteristic of quantitative research, are not valid for qualitative research.”

287

288
“As a multidisciplinary field, media and communication studies houses a mixture of positions combined with a good share of ambivalence.”

289

290
Ontology and methodologies are often taken for granted in different schools of thought, and not seen as something to be brought up and discussed. This can be especially problematic in a multidisciplinary research field such as media and communication studies, which quite eclectically borrows approaches from a variety of schools with different ontologies.”

“The discussion has followed three steps in the qualitative research process: the construction of the research material, the selection of informants and generality of the results. Although researching people has been in focus, most of the discussion is valid for qualitative research in general.”

you may claim that generalization is also possible from a qualitative study, for example, if you believe in cultural homogeneity and that the informants or cases can therefore be seen as spokespersons for or representatives of their culture or subculture. Beliefs in universality as well as a position of structuralism, including critical realism, are also ontological positions that make generalizations based on a limited number of informants or cases possible.”
-> Methodology

290f
“These absolute positions are, however, not very common in media and communication studies. Behind many studies we instead find some combi- nation of ontological assumptions, or rather an ontology that simultaneously asserts social variation and cultural homogeneity or structuralism. This is possible if we consider the complexity and multidimensionality of social phenomena. I have tried to demonstrate the methodological consequences that this entails.
Whatever the ontological position we profess ourselves adherents of, it is important to provide some sound theoretical arguments for the position. Furthermore, it is important to show how the study in question, its methods and empirical and analytical findings relate to that position.

Livingstone, Sonia
2010
Giving People a Voice: On the Critical Role of the Interview in the History of Audience Research

Following Lazarsfeld, interviews have been conducted as “powerful interviewer and obedient interviewee” (p. 566). Then audience research moved on to try and learn from the audience. But with the emergence of New Media researchers tend to forget this. They talk of ‘now people are active and they used to be passive,’ which of course is BS. And they tend to talk about ‘the user’ and listen less.

569f
“This reminds us that at the heart of the interview is not only speech but also listening. A poorly conducted interview may be marked both by an interviewee reluctant to speak and by an interviewer who fails to listen carefully. But ask we must, and listen we must, for it is vital to go out and meet the audiences we theorize about.”

Wilson, Chris K
Hutchinson, Jonathon
Shea, Pip
Public Service Broadcasting, Creative Industries and Innovation Infrastructure: The Case of ABC’s Pool

Pool man Jonathon’s article.