Hay, DA et al ~ Industrial Economics and Organization

Hay, Donald A.
Morris, Derek J.
Industrial Economics and Organization: Theory and Evidence
Oxford University Press; Oxford

Definition-horizontal merger:
“A horizontal merger is one in which both firms are in the same product market. A vertical merger is one in which a firm acquires either a supplier or a customer firm. If there is no horizontal or vertical relation between two merging firms, then it is defined as a conglomerate merger. In practice, many mergers between diversified companies include elements of two or even all three of these classifications.”

About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

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