O’Brien, DP ~ Vertical Integration

26.01.2011Woitek Konzal0 Comments

Filed UnderPhD sources

O’Brien, Daniel P.
1997
Vertical Integration in Magill, Frank N. ~ International Encyclopedia of Economics
Volume One
Fitzroy Dearborn Publishers; London, Chicago
pp. 1628-1631

1628
Definition-vertical integration:
“Vertical integration is a situation in which a single firm owns and controls portions of successive stages of production. The extent of integration, through its effect on firms’ costs and managerial incentives, is an important determinant of firms’ profitability and overall industry performance.”

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Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.
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