06.12.2009
category: PhD sources
tags: ARG, Business, Cinema Experience, Culture, Pervasive Games, Storytelling, Temporal Expansion, Transmedia
tags: ARG, Business, Cinema Experience, Culture, Pervasive Games, Storytelling, Temporal Expansion, Transmedia
Denward, Marie
Waern, Annika
They compare the different cultures of the two production companies of The Truth About Marika, SVT (Swedish public service broadcasting) and The Company P.
The difference (and to some degree ignorance) between the two companies led to quite a few problems that ultimately lowered the quality of the consumer experience.
Good overview of The Truth About Marika.