Herrmann-Pillath, C ~ The Economics Of Identity And Creativity

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Identity consists of social identity and personal identity.
Personal identity is what a person is, how she got there, and where she is going (Carsten calls it story-telling). It corresponds to the object self.
Social identity is how other people perceive her (which can change). It corresponds to the level of the acting self.
Is this applicable to film? Film sees itself as the 90-minutes-feature, but people’s perception of film is changing: original web series, etc.

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“Identity is continuously evolving.”

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Informal and formal institutions “differ from social norms and customs in that they are always supported by sanctions.”

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“The fundamental distinction between standard economics and cultural science is the question of the separation between the individual and its environment.”
“Cultural science rejects the fiction of the autonomous individual in economics.”
“This rejection of the autonomous individual has many consequences for economic analysis. One of the most obvious ones in the understanding of the Creative Economy is the understanding of creativity as a process property and not as an individual activity. Standard economics sees the roots of creativity in the individual, which entails an exclusive emphasis on the incentives and motivations for creative in the normative and positive analysis of the institutional framework for creativity. Thus, standard economics always emphasises the pivotal role of intellectual property rights.

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“Agent identity is an essential difference between the cultural science approach and standard economics. All economic actions are seen as expressions of agent identity, and as actions maintaining and changing agent identity. Agent identity is a determining force of the emerging patterns of social interaction. In cultural science, economic analysis cannot be based on the notion of a universal rational agent.
From the viewpoint of cultural science, different economic systems involve different agent identities.

“Consumption patterns correspond to social identities which themselves are embedded into social categorisations of status orders. Consumption is a process that reproduces social identities, and which gains its creative force in being also related with stating personal identities.

“Creativity involves users and consumers of products as well as inventors and producers.”

About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

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