Cameron, Allan
Verhoeven, Deb
Court, David
2010
Above the Bottom Line: Understanding Australian Screen Content Producers

Results of survey of Australian screen content producers.
4000 producers identified, 2000 contacted, 12% completed survey.
First question: You a producer? If not, no survey.

91-94
Lit review: producer.

94-96
Lit review: Creative Industries.

95
“The important implication for our argument, however, is that what were formerly known as the ‘cultural industries’ (film, TV, music, and so on) have now been subsumed into a broader category that includes non-media-based creative outputs such as design, fashion, heritage activities, and so on.”
“In the push to get cultural production taken seriously by governments and government agencies, the very real distinctions among skill-sets and working cultures arguably have been glossed over.”

97
“A staggering 42 per cent of film producers have a postgraduate degree.”
75% hold Bachelors degree.

100
“[Producers’] optimism about their own outlook contrasts starkly with their outlook on the industry as a whole”.
“what the survey results describe is something other than the slightly romantic notion of the ‘creative class’ advocated by Richard Florida (2002), and perhaps a little closer to the unstable context of ‘media work’ outlined by Mark Deuze (2007).”

101
“And we need to be attentive to the fact that cross-media mobility is not simply a characteristic of media consumption, but is increasingly a fact of life in production as well.” Oh really?