Carson, Don
Environmental Storytelling, Part II: Bringing Theme Park Environment Design Techniques to the Virtual World (01.03.2010)

“By adding varied pathways to the same destination, you allow your audience to create their own journey.”

“Even within a group of visitors, each member may have an experience unique to them. An experience they can share, but that is still distinctively theirs.” An EA can do the same.

“Tell them where they’re going,
Tell them where they are, and
Tell them where they’ve been.”
“This little bit of nudging does not have to take up very much of the game players’ time, but strategically placed reminders throughout your game will keep them on the right track and make them less apt to lose interest in where they are going.”