Weiler, L et al ~ Building Storyworlds

18.05.2010Woitek Konzal0 Comments

Filed UnderPhD sources

Weiler, Lance
Gomez, Jeff
Building Storyworlds

Definition “bible”: Transmedia Rollout Strategy (8:40 mins)
“a highly detailed account of all the characters that will be in the story, the heroes and villains, the locations, how the technology works, what the messages and themes of the property are, and how the property will be implemented across multiple media platforms. And we call that the transmedia rollout strategy.”

“Starlight Runner has 5 employees full time and we form the production skeleton of anything that’s going to get done.”
The projects are so varied that they have to mix and match people according to the project.

WorkBook Project (18.05.2010)

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Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.
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