ABC ~ Boyer Lecture 3 Rupert Murdoch – The future of newspapers: moving beyond dead trees

“We are moving from newspapers to newsbrands.”

Is it possible to create a brand for films like they used to exist in the Hollywood of the early 20th century? Majors were brands at that time and stood for quality and specific kinds of films/genres.

About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

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