Eliashberg, Jehoshua
Swami, Sanjeev
Weinberg, Charles B.
Wierenga, Berend
2009
Evolutionary approach to the development of decision support systems in the movie industry

They built SilverScreener in cooperation with Pathé. It’s an evolutionary decision support system (DSS) for the motion picture industry.
They designed it in several steps: they started small (1 screen) and made it bigger with time (multi-screen and then lots of side constraints).
They stress the importance of gaining the trust of the management and of not overwhelming them straight away.

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It “was designed to assist exhibition executives in movie scheduling.”