Eliashberg, J et al ~ From Story Line to Box Office

Eliashberg, Jehoshua
Hui, Sam K.
Zhang, Z. John
2007
From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts

881
The argue the green-lighting process of movie studios is based too much on “guesswork based on experts’ experience and intuitions.”
“we propose a new approach to help studios evaluate scripts that will then lead to more profitable green-lighting decisions. Our approach combines screenwriting domain knowledge, natural-language processing techniques, and statistical learning methods to forecast a movie’s return on investment (ROI) based only on textual information available in movie scripts.”

891f
“One may argue that the premise underlying our approach is formulaic script writing, which in turn may lead to a potential narrowing of the new product-development process, leading to unmet demand. We would like to point out that rather than coming out with a set of rigid rules to follow, our approach will only suggest the structural regularities that a successful script generally possesses. We believe that there is room for creativity within the structural regularities.”

About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

Be the first to comment

Leave a Reply