NY Times ~ An Industry Is Booming, but Not Just for Gamers

25.02.2009Woitek Konzal0 Comments

Filed UnderPhD sources

Games grew by 20% in 2008 to $25bn.

“The gamer” does not exist any more, since “a majority of Americans now play some sort of video game.” The term is inappropriate.

“The products coming from companies like Nintendo (the Wii and portable DS), Activision Blizzard (Guitar Hero, World of Warcraft) and Rockstar (Grand Theft Auto) are very different in style, yet they are the same in that each has been conceived, realized and marketed not as games for gamers, but as mainstream lifestyle entertainment.” Should film go the same way? Not market as film any more but as comprehensive lifestyle entertainment? Shall film cease to be film?

NY Times ~ An Industry Is Booming, but Not Just for Gamers (25.02.2009)

Tagged With
About the author

Woitek Konzal

Producer, Consultant, Lecturer & Researcher. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. Be it for a small but exciting campaign about underground electronic music collectives or for a monster project combining two movies, various 360° videos, 72 ARG-like mini puzzles, and a Unity game, all wrapped up in one cross-platform app – I have proven my ability to adapt to what is required. This passion for novel technologies has regularly allowed me to cross paths with tech startups – an industry and philosophy I am all set to engage with more. I intensely enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.
More Posts (356)

Be the first to comment

Leave a Reply