no shit

Caves, Richard E.
2000
Creative Industries: Contracts Between Art and Commerce

vii
Definition-creative-industries:
“The organization of “creative industries,’ in which the product or service contains a substantial element of artistic or creative endeavor, has received surprisingly little attention from economists, with a sole exception: the question whether public subsidy is warranted for the performing arts.”

1
Definition-creative-industries:
“One has been largely missed, however – the “creative” industries supplying goods and services that we broadly associate with cultural, artistic, or simply entertainment value. They include book and magazine publishing, the visual arts (painting, sculpture), the performing arts (theatre, opera, concerts, dance), sound recordings, cinema and TV films, even fashion and toys and games.”

Microsoft
13.06.2007
Groundbreaking “Halo 3” Multiplayer Beta Concludes; Official Countdown for Launch of Game Begins (08.12.2010)

Statistics about Halo 3 beta.
820,000 participants, etc.

Creativity
14.05.2008
2008 Creativity Award Winner: Halo 3 Launch Campaign (08.12.2010)

Q&A with T.A.G. (now agencytwofifteen) Creative Director John Patroulis about the launch campaign of Halo 3.

Nutt, Christian
15.09.2010
TGS: Microsoft’s Keynote – Japan Fills Kinect’s Core Gamer Gap (01.12.2010)

Halo: Reach made USD 200m in first 24 hours.

Microsoft
04.10.2007
Global Entertainment Phenomenon “Halo 3” Records More Than $300 Million in First-Week Sales Worldwide (01.12.2010)

Says that Halo 3 was the largest entertainment launch in history.

Microsoft
14.09.2010
Millions Reaching for Most Ambitious Halo Game Yet (01.12.2010)

Good statistics about the Halo franchise.

Brodesser-Akner, Claude
06.10.2010
The New Halo Game Is a Hit — So What’s the Status of the Halo Movie? (30.11.2010)

History of the Halo movie that never happened. Including financing, which studios, Peter Jackson, Neil Blomkamp, Steven Spielberg.

Bass, Dina
26.08.2010
The Halo Effect of Microsoft’s Halo (29.11.2010)

“Since the first release of Halo in 2001, the alien-invasion-themed game and its appurtenant books, toys, and apparel, have generated $2 billion in sales for Microsoft. That’s not including the Xbox consoles and online game subscriptions the games have helped sell.”

Gives info on Halo Story Bible.

“Halo “has a lot of room to grow,” says Phil Spencer, vice-president of Microsoft Game Studios. “Microsoft is a scale company. We are not a niche company. We are not about delighting millions of people, we are about delighting hundreds of millions of people.“”