Bass, Dina
26.08.2010
The Halo Effect of Microsoft’s Halo (29.11.2010)

“Since the first release of Halo in 2001, the alien-invasion-themed game and its appurtenant books, toys, and apparel, have generated $2 billion in sales for Microsoft. That’s not including the Xbox consoles and online game subscriptions the games have helped sell.”

Gives info on Halo Story Bible.

“Halo “has a lot of room to grow,” says Phil Spencer, vice-president of Microsoft Game Studios. “Microsoft is a scale company. We are not a niche company. We are not about delighting millions of people, we are about delighting hundreds of millions of people.“”